Waiting for your clients to refer their friends doesn't work. It's too passive. Affinity Marketing takes the referral process from passive to active. Here's how to practice helping the acquaintances of your best clients so you can generate more revenue.
Julie Foucher reflects on her CrossFit Games career, how she trained for the Games while in medical school and why she's passionate about family medicine.
Data shows the best gyms meet with each client and review progress quarterly. The prescriptive model is becoming our actual job. The delivery of nutrition and exercise programs is just how we implement our prescriptions.
Your assignment: Practice five sales scenarios five times each. If you're really shy, practice in front of a mirror. Or your dog. Just do it—you must improve your ability to get interested people to sign up.
The new business problem is overwhelm. We fail to take action because we're paralyzed by too many opportunities. Here's how to figure out exactly what to do when—and why.
