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A coach works with an older man as part of an article on the best certifications for personal trainers.

The Best Certifications for Personal Trainers

January 11, 2021 Personal Development
What's the best credential for a coach? We review the top 6 certifications for personal trainers to help you decide which is best.
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Joe Venuti and title text.

Five-Figure Clients: How CrossFit MASS Does It

January 11, 2021 Member Retention Podcast
How Joe Venuti scored $10,000 long-term value.
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Pointing at gold stars on a chart - What Are You Incentivizing?

What Are You Incentivizing?

January 11, 2021 Hiring Staff
How do you create wealth for your staff? By growing your platform and allowing your staff to grow with you. Chris Cooper explains.
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Emily Cabral and title text

Long-Term Value: What If Every Client Spent $10,000 in Your Gym?

January 7, 2021 Member Retention Podcast
The secret sauce behind high client lifetime value.
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A gym owner stressing over revenue - 300 Problems, No Profit

300 Problems, No Profit

January 6, 2021 Selling Gym Memberships
Chris Cooper responds to common responses when he tells gym owners they need only 150 high-value clients to be successful.
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A client lacing up her gym shoes - should you run a free trial

Should You Run a Free Trial?

January 5, 2021 Selling Gym Memberships
Chris Cooper explains why the free trial doesn't work for microgyms and gives you a better plan to acquire long-term coaching clients.
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