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Staff members chatting together - Building Your PT Business: The Right Staff

Building Your PT Business: The Right Staff

Adding a personal trainer to your gym? Here are the top five questions you must ask to find the right person for your business.
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Beckner

What if Every Client Spent $12,000 at Your Gym?

All about lifetime value—from the gym owner whose average LTV is $12,000.
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2021: The Best Time to Open a Microgym - a woman lifting weights

2021: The Best Time to Open a Microgym

2021 might be the best time in history to open a microgym. Here's why—and what to do if you don't know how to get your business going.
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How to Make Sure You Do That Thing You Promised to Do for the Business - a gym owner slumping at a laptop

Jillian Michaels: Not Our Fitness Business Expert

Half of the 10 CrossFit Games Semifinals are now virtual as COVID-19 continues to disrupt live events and travel.
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Kate Rawlings and title text

From CrossFit Games Athlete to Gym Owner to CEO

Kate Rawlings' journey through injury, career-identity shifts and tragedy to her Perfect Day.
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Two Starfish on a beach - care changes lives - leaving a legacy

Care Changes Lives: Leaving a Legacy

To create a legacy for your kids and your city, you need a plan. Chris Cooper lays out the five key elements of his long-term vision.
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