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Katie Feeley

Client Spotlight: Katie Majewski Feeley

“I wrote my Perfect Day last year in April. Now, I’m literally doing it"—Katie Majewski Feeley on success through gym mentorship.
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A portrait of gym owner Adam Gray.

Client Spotlight: Adam Gray

“Pretty much everyone converts into a monthly member after on-ramp. Our metrics exploded." —Gym owner Adam Gray on mentorship
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A man dressed in comical fitness attire wraps plastic wrap around his waist.

The Shake Weight Is Still Out There—and It’s Stealing Your Clients

A huge number of helpless, uninformed people want to get fit. Don't let the snake-oil vendors tell them how to do it.
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Chris Cooper

Chris Cooper Answers: “Should You Change Your Marketing Plan?”

Chris Cooper gives a lesson in marketing—and shares the tactics he uses for his own gym as well as Two-Brain Business.
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A simple arrow breaking through a labyrinth - Do the Smartest Always Win? (No)

Do the Smartest Always Win? (No)

The average Orangetheory owner nets around seven times as much as the average CrossFit owner. Because of simplicity.
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Training Your Trainers on Mental Health A woman meditating on a rooftop

Training Your Trainers on Mental Health

The COVID Crisis made it clear that fitness coaches need new skills. Here's how mental-health training can help your staff.
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