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A stressed doctor puts his hands on his head and yells.

Send Healthy People to Doctors Before Trainers?

Do prospective clients really need a prescription from a doctor before they come and talk to you about getting fitter?
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Chris Cooper and title text.

Why the “More Members Myth” Must Die Before It Kills Us

How to make more money without getting more members.
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A group of athletes including Mat Fraser and Tia-Clair Toomey-Orr run at the 2020 CrossFit Games.

The Companies Behind the Top CrossFit Games Athletes

Want to know who sponsors CrossFit Games athletes like Mat Fraser, Tia-Clair Toomey-Orr and Katrin Davidsdottir? Here's your list!
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A trainer mapping out goals with a client - by the numbers - high-value clients to highly paid owners

By the Numbers: High-Value Clients to Highly Paid Owners

You deserve to make a good living by delivering amazing service. If you're struggling to do so, Chris Cooper has the solution.
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A gym owner doing his finances - by the numbers - net owner benefit

By the Numbers: Net Owner Benefit

Chris Cooper explains "net owner benefit" and reveals the impressive numbers of the top 10 gyms in the world.
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Ashley Coffey and title text.

Pandemic Tempting You to Cut Owner Pay? Listen to This First!

How the Profit First helped Ashley Coffey grow her business and make it profitable.
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