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Ashley Coffey and title text.

Pandemic Tempting You to Cut Owner Pay? Listen to This First!

How the Profit First helped Ashley Coffey grow her business and make it profitable.
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A client opening her gym bag - by the numbers: LTV

By the Numbers: Lifetime Value

Chris Cooper shares nine secrets from Two-Brain gyms with client lifetime value ranging from $8,000 to more than $11,000.
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Two red boxing gloves come together and cause an explosion.

Why Mat Fraser Vs. Dave Castro Doesn’t Matter

Mat Fraser aired a grievance on The Joe Rogan Experience podcast—but why was he so irritated that Dave Castro said he was "slipping"?
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John Briggs and title text

Why Your Gym Must Pay You First (and How to Make It Happen)

How to use the Profit First technique to pay yourself more and make your gym profitable.
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A portrait of author Todd Herman wearing a blue jacket in front of a white brick wall.

Two-Brain Summit Speakers: Todd Herman

Todd Herman, author and creator of the 90 Day Year, will be a featured speaker at the 2021 Two-Brain Summit on June 19 and 20.
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A portrait of speaker Lisa Nichols and the words "Yes! Yes!"

Two-Brain Summit Speakers: Lisa Nichols

Chris Cooper presents the dynamic Lisa Nichols, a keynote speaker at the 2021 Two-Brain Summit set for June 19 and 20.
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