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Mike Warkentin June 25, 2021 News and Views

A huge number of helpless, uninformed people want to get fit. Don't let the snake-oil vendors tell them how to do it.

Chris Cooper June 24, 2021 Gym Marketing

Chris Cooper gives a lesson in marketing—and shares the tactics he uses for his own gym as well as Two-Brain Business.

Chris Cooper June 24, 2021 Vision

The average Orangetheory owner nets around seven times as much as the average CrossFit owner. Because of simplicity.

Chris Cooper June 23, 2021 Gym Operations

The COVID Crisis made it clear that fitness coaches need new skills. Here's how mental-health training can help your staff.

Chris Cooper June 22, 2021 Gym Operations

If you don't have a code of conduct at your gym, you'll struggle to deal with bad behavior. Here's how a code can solve problems fast.

Chris Cooper June 21, 2021 Gym Operations Podcast

How to cut costs without pinching pennies.