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Active Isn’t Enough: What Gym Owners Know and the Public Doesn’t

August 13, 2021 News and Views
Study: “Two-thirds of Americans believe they are currently active.” It's up to gym owners to kindly tell people they aren't doing enough.
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Eric Roza

Eric Roza: How CrossFit LLC Can Help Gym Owners Most

August 12, 2021 Gym Operations Podcast
Affiliate support, best practices and DEI: Chris Cooper gets the inside scoop from CrossFit's new owner and CEO.
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On a blue background, a set of stairs lead into clouds.

The Authority Ladder: A Story on Every Rung

August 12, 2021 Gym Marketing
Chris Cooper explains how to build a personal brand by telling the stories the people in your audience are dying to hear.
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Start Talking - Stop Losing Members - gym members talking

Conversations for Retention: Start Talking, Stop Losing Members

August 11, 2021 Selling Gym Memberships
If you aren't having regular conversations with your current clients, they won't be clients for much longer.
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New sign-ups - man giving away a coffee

Conversation Marketing: 4 Steps to New Sign-Ups

August 10, 2021 Selling Gym Memberships
Conversations bridge the gap between advertising and sales. Here's what to say to turn chatters into new members.
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Simplicity Scales: The Next Level of Gym Business Isn’t More Complex

August 9, 2021 Gym Operations Podcast
The secret to successfully scaling your business up and out.
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