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The Authority Ladder: A Story on Every Rung

August 12, 2021 Gym Marketing
Chris Cooper explains how to build a personal brand by telling the stories the people in your audience are dying to hear.
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Conversations for Retention: Start Talking, Stop Losing Members

August 11, 2021 Selling Gym Memberships
If you aren't having regular conversations with your current clients, they won't be clients for much longer.
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Conversation Marketing: 4 Steps to New Sign-Ups

August 10, 2021 Selling Gym Memberships
Conversations bridge the gap between advertising and sales. Here's what to say to turn chatters into new members.
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Simplicity Scales: The Next Level of Gym Business Isn’t More Complex

August 9, 2021 Gym Operations Podcast
The secret to successfully scaling your business up and out.
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Conversation Marketing: Let’s Talk About Underpants Gnomes

August 9, 2021 Gym Marketing
Chris Cooper fills in the missing link in the marketing chain for the tiny, bumbling "South Park" entrepreneurs.
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A young male athlete injects steroids into his biceps with a needle.

Doping and Delusion: Are Russians the Only Cheaters?

August 6, 2021 News and Views
For decades, athletes have taken drugs to enhance performance. Has that changed? Here's an inside look at drugs in sport.
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