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Jason Cohen and title text

How to Find—and Patch—the Holes in Your Gym Business

Jason Cohen analyzed his gym's performance in 5 critical areas. Here's what he learned—and how he made it better.
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Jocko Willink rests and drips sweat after a hard workout.

Two-Brain Summit Speakers: Jocko Willink

Why Chris Cooper wanted retired Navy SEAL Jocko Willink to speak on extreme ownership at the 2021 Two-Brain Summit.
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Ruth Cheng and title text.

Entrepreneur’s Pandemic Plan: “We’re Going to Make It Work”

How one gym owner increased revenue and stayed positive during three rounds of lockdown.
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Building Your Personal Training Business: How to Market

If you're thinking of buying ads to grow your personal training business, read this article to fill your roster without spending a dime.
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PT Memberships, Not Packages - a young woman working out with her trainer

The Absolute Best Way to Sell Personal Training

Still selling multi-session personal training packages? Joleen Bingham explains why your business and your clients are missing out.
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A trainer working out with her client - 50 percent personal training

How PT Went From 0 to 50 Percent of Monthly Recurring Revenue

How a gym used 9 simple steps to create a personal training program that now makes up 50 percent of monthly recurring revenue.
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