Financial Problems? Billy Hofacker is Your Fitness Money Coach

Billy Hofacker

Chris (00:02):

Billy Hofacker has been a personal trainer for over 20 years. And he’s the owner and CEO of Total Body Boot Camp and Performance Center with two successful locations in a hyper competitive market of Iong Island, New York. After several years of being a full-time professional martial artist and BJJ black belt, Billy is now passionate about helping fitness professionals with their money. He is the author of “Fitness Profits,” as well as the creator of “Financial Freedom for Health and Fitness Professionals” course. Billy is also the host of the leading financial podcast for fit pros, “Your Money Fitness Coach” podcast. Billy is regularly an expert guest on local and national podcasts and media. He’s also a distinguished Toastmaster with Toastmasters International. Billy has conducted hundreds of presentations over the years at churches, businesses, and organizations. And I can’t wait to introduce him to you today. We’re going to be talking about how to win with money.

Chris (00:52):

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Chris (01:29):

Hey, Billy, welcome to Two-Brain Radio.

Billy (01:31):

Thank you, Chris. I am super pumped to chat and share hopefully some valuable info.

Chris (01:39):

I’m sure. And I can’t wait, man. Just to give people context on where you’re coming from, what brought you into the fitness industry in the first place?

Billy (01:47):

I mean, the longer deeper story where it’s going to feel like you’re my therapist has to do with when I was younger, has to do with some bullying and just me really feeling like I needed to learn how to protect myself. I needed to gain confidence. So that’s how I got into working out. I got into working out in martial arts, and then I don’t know how common this is, but it’s like the only thing I’ve ever done. I’ve had a real job, I guess you would say I started of incommunity college and a guy that, he ended up becoming like a friend slash mentor. Who’s a little bit older than me.

Billy (02:28):

He’s like, yeah, I train these women at my gym and he was making, like, I want to say he was making like a hundred bucks a session. This is like 23 years ago. And I was like, really? I was like, tell me more. So I was actually going for pre-physical therapy at the time. I just knew because of my background, because of my interests and passions, I knew I wanted to do something in the health fitness, like science-y type realm. And, the only thing I really could think of was physical therapy and I had experience with my own therapist with a back injury. So I’m like, oh, that’d be really cool to help other people. And then, my path changed a little bit when I was doing my volunteer hours and I became pretty friendly with this physical therapist at the clinic.

Billy (03:12):

Her name was Colleen. And I don’t know if I peeked over at her check or if she showed me, but I remember being shocked cause I was doing like part-time personal training. I’m like, am I making more than her? And I was like, so that definitely was part of the influence. And then I walked past the room and I saw this is elderly obese person, you know, getting a massage and I saw skin flying everywhere and I’m like, I don’t know if I really want to do that. So my experience just showed me that it really wasn’t what I wanted to do. I’m sure it was just like my experience, but that led me towards personal training. And that was like 23 years ago. And I’ve had definitely some ups and downs and some zigzags, there was a period there where I did martial arts professionally for a few years. But that’s really all I’ve done.

Chris (03:57):

That’s amazing, man. So, that’s a great story on how you got started in fitness. How did you get started or how did you realize that fitness pros needed help with financial management or how to, you know, how to win with money?

Billy (04:09):

So, man, going back about 11 years ago now, I was doing my thing. I was living my life. I’m a generally like happy, positive, optimistic kind of guy. It’s just how I’m wired. I was just living my life. I was recently married, about to start a family. I was doing what I loved, which was training people. And then, one day I got a knock on the door as I was getting ready for work. I think it was like 7:30 in the morning. I opened the door and there’s this big musclebound dude standing on my porch. He’s got tattoos on his neck. He’s got to goatee, shaved head. And I looked past him and I saw my beautiful, shiny brand, new white Honda accord.

Billy (04:59):

And it was hooked up to his tow truck. And it was like a shock. But what was shocking about it, well, I guess that’s like kind of the definition of shock, right? It’s like, I didn’t know it was coming. I didn’t even realize that I was in danger of that happening. I never heard of it. I’m like what’s going on here? I didn’t even, that’s how bad things were that I didn’t even know because now that I look back, like I had to have been behind several months and I had to have been getting warnings, that just doesn’t happen, you know, out of nowhere. But for me it did, I was just really oblivious. I was hiding my head under the sand or brushing the dirt under the carpet. However you want to say it.

Billy (05:39):

And, from that, at that point, I dug around and I wanted to at least get some sense of reality and discovered that my wife and I were 130,000, and change in non-mortgage debt. So it was crazy. I think I had every debt possible. I had medical debt. I had credit card debt, high interest. We had student loans on both sides. We had loans with friends, loans with family members. It was a mess, stacks and stacks of bills piled up to here. And that, so that was the start of my journey. So, how I got to realize there was a need in the fitness industry was years later, this story, has a really good ending, five years we were able to pay off every dollar, every cent of that debt.

Billy (06:33):

And then I started just like, I guess a lot of guys, or hopefully a lot of guys, they start getting involved with coaching and masterminding. So I started getting around more people and people would start asking me like how I’m doing, how I’m running my business because the businesses were successful. I have two facilities here on Long Island and we have a small footprint model and it was, things were going really well for us. So people started asking me questions, that ultimately led to me doing a little bit of business coaching. I ended up creating a sort of like a product. I was more than a product, more like a, I don’t want to say licensed program, but it was the real deal. It was kind of like how to run the business.

Billy (07:10):

That’s what started the journey to the financial stuff. Cause then I started really digging into things with people and they would come up to me and they would tell me the reality of their business and it wasn’t good in many cases, you know, people that they weren’t too far from having their doors shut down. They were, heavily in debt. They were making no money. They weren’t taking home any money, regardless of what the Instagram photos or the Facebook photos showed, they weren’t doing well financially. And, that’s when I realized that, wow, there’s a huge need here. The level of financial education and knowledge is really low. It’s probably like that in every industry, but obviously this is the one that I’m in. And that’s what I saw. So that led to the led to me doing all this stuff. I know that was super long-winded.

Chris (07:58):

No, I think that’s great. And you know what I do think that the need is even greater in fitness, because fitness is generally chosen as a career by passionate people who are really focused on just helping people out and getting them fitter and healthier. There’s a low barrier to entry to enter the field. Thank goodness. But that also means that you might not have a financial background or an education. I mean, I certainly didn’t when I started. So what problem do people bring you most often? Or what do you see out there most often among fitpros?

Billy (08:29):

This isn’t really like the answer I almost even want to give, because it doesn’t sound so exciting, but what seems to be coming up a lot is like the relationship with money, you know, things like I can’t control my spending and things like I can’t get on the same page with my spouse because, you know, she or he is doing one thing and I’m doing another and we can’t seem to get alignment. So it’s like, I wish it was easier, you know, I wish it was just like, Hey, all you need to do is like X, Y, and Z. But these are some deeper issues that people really need to reflect and figure out, you know, why they have certain behaviors or why they’re having problems with communication. So these are like deeper issues, but those are some, and then of course, there’s also the very practical things, like, Hey, I’m in debt and I need to make a plan. I’m ready to take action. And I just need to figure out how to do it. And that could be on the personal side and on the business side as well.

Chris (09:25):

I would love to learn more about that relationship with money concepts. So, you know, and a lot of the gyms that we worked with started out that way, right. I’m just really passionate about CrossFit or, or sports training or whatever it is. And so I feel kind of guilty about even charging a dollar for it, let alone what I should be charging. And we’ve just started working with more and more yoga gyms now. And I see this pervasive attitude there too, of like, oh, I’m so lucky to be able to do this. I feel guilty about making a good wage, you know, what are some tools or tactics that we could use to overcome that mindset?

Billy (10:01):

I guess it comes down to first identifying it and just recognizing the value that we’re actually bringing. You know, people think, oh, I’m just training them for an hour. You know, I shouldn’t charge too much. I had one guy, actually yesterday, a coaching client. He told me that he’d raised his rates and one of his clients called him greedy. And it actually like pissed me off, like to my core, I got really mad for him. And I said, dude, I said, I want to talk to this guy, you know, cause you know, what does he do? And he’s like some kind of professional and what does he charge? And you know, of course he’s, you know, making all types of money and he has the nerve to say, this guy is greedy because he’s, you know, he’s a life-changer, he’s adding so much value.

Billy (10:48):

So my advice to that young man was to really recognize who you wanna work with and who you don’t want to work with. You know, I said, listen, if this guy’s going to call you greedy for charging and if I told you the actual number, it’s like so far from greedy, I said, you know, I don’t think you want to work with a guy like that. You want to work with people that value you, value your time and they’re happy to pay what you’re worth. So I think it’s just a lot of it is, it’s just not having that confidence because partly because yeah, they got into it because it was a passion. They love working out. They like helping people and they don’t have that business sense or that financial knowledge.

Billy (11:30):

And they’re not confident in a lot of times treating it like a business and realizing that, Hey, if I’m charging, you know, only X amount of dollars. And I have all this overhead, there’s really very little left and, number one, that’s going to be a problem just to survive. but number two, if I ever want to grow this thing or step out of a coaching role, there’s no margin to do that. How am I going to, I’m barely making any money myself, how am I going to pay somebody else to provide a service? So they just have to really, I think it’s education, knowledge, it’s getting more comfortable with some of these things.

Chris (12:02):

So repetition, experience probably helps. Would you say so, Billy?

Billy (12:06):

Yeah, absolutely. You know, and I tried to encourage him like, Hey, we all kind of start there. We all go through this. Most of us aren’t, you know, born with like super business and financial savvy. It’s something that we do have to go through. But at some point we do have to get uncomfortable. We have to get out of our comfort zone. We have to, just take a chance, you know, just do different things, put yourself out there and take a chance. And I basically assured him, I said, listen, you raising your rates. I basically guaranteed him. I said, I can guarantee you that it’s going to be a good move for you. You’re going to be happier that you did that. You’re either going to retain all of your clients or you’re going to retain the ones that you want and the ones that are on your waiting list that you just told me about are going to be happy to fill in that spot of if somebody does leave.

Chris (12:54):

Yeah. I agree, man. So, you know, early on, a lot of us had to learn that lesson the hard way. And for me it was, I worked, I had like 13 client hours booked back to back, no breaks all day. I finally went out of my little 10 by 10 tiny personal training studio gym at nine o’clock and counted up the money. And I said, there’s just not enough. Like I cannot support my lifestyle on this. And that’s what forced me to do it. But the other problem that comes in at that stage too is debt,and debt can really creep up on you. You mentioned that that was a problem for you. How did you actually overcome it and like pay off over a hundred thousand in consumer debt in five years?

Billy (13:34):

Well, the very first thing that had to happen, which is kind of obvious, but just to make sure we’re not looking past it is I just made a very clear decision that I was going to do it. Once I did, it was like a switch that went off. I was really mad at myself. I was mad at the, basically the husband I was being to even put our family in that position. And I said, this is it. I am done with this. I am changing things. We are going to do whatever it takes to get out of this debt and move forward. So that was like the very first thing. And then after that, you just take one step after the other, you know, I got into that $1 at a time and I had to get out of it $1 at a time.

Billy (14:15):

People are surprised when I tell them that, you know, I would do things like, you know, take like a little extra dollar and 60 cents and put it towards like a $2,000 debt. And it’s like, you know, why would you do that? You’re not making any progress with that. And it was just the idea of like becoming that kind of person, creating that identity in ourselves that like, we’re just people that are getting out of debt and we’re doing whatever it takes. If it’s an extra one penny, I’m going to pay it, as crazy as that sounds. That’s the kind of stuff that we did. And then at one point we were doing well, we were making progress. And of course, you know, you get discouraged because you know, you might make progress and then there’s a month where you make no progress or maybe you even fall back a little bit and maybe have a hard month.

Billy (14:57):

And you’re like, man, like we’re working our tails off, you know, it’s years into this. I just kind of want to give up. but at one point we just decided, it was actually my wife’s thought. She said, we just need, we were dedicated to it, but we had some extra money just kind of sitting around. And we were like, really like scared to let it go. We weren’t totally organized. We just went. And this is one of my biggest tips is we just went all in, laser focused. We are taking every penny we can spare. And we were putting it towards this debt. And as far as like the exact mechanics we used what’s called the debt snowball. And so the debt snowball was, something I also encourage people to do either the debt snowball or something like it, basically what you do is you’re going to take, you’re gonna just list out all of your debts.

Billy (15:43):

You’re going to list out what they are, you know, whether it’s a visa credit card or a car note, whatever it is, you list it out, you list the total dollar amount, the balance that’s due, you list the interest rate, you list the, you know, when it’s due, you list a minimum payment that’s due and then the estimated payoff date. So I always encourage people to just get that list together. Like even just doing that and people, and actually I was just on another show and somebody asked me like, when you did that, didn’t it like freak you out because you look, you did that. And you saw like 130 at the bottom. And I was like, you know what, surprisingly, it didn’t do that. It actually gave me a little bit of like comfort. Cause I’m like, I’m looking at it.

Billy (16:21):

This is what we have to deal with. I’d rather know what we’re dealing with and just be blind to it. And I was like, yeah, you know what? This is a monster of a goal, but at least I know what I’m dealing with and we can start taking action. So then basically you just list them out in the order you want to pay them, you knock out that lowest balance first, and then you’re taking the minimum payment that you were paying towards that and you lump it together and you start creating that snowball. So then you’re going to pay down the next one. And it is powerful when you focus on it. It doesn’t work if you’re trying to do that, and you’re trying to accomplish like six other financial goals. You have to be focused.

Billy (16:58):

But when you are, it works. It’s worked for me. It’s worked for many clients. And by the time I got to the end of it, it was a huge amount. I don’t remember exactly, but I want to say it was like either six or $8,000 payment towards that last debt. That’s how big that snowball got because I had so much, and it was taking the minimum payments plus whatever extra you have. So, you know, you can, you know, maybe if you have a training gym, maybe you run a special program, you do a nutrition program. You try to make an extra thousand bucks and you put that towards it. I was going around doing seminars for 250 a pop, and I was just throwing that towards the debt. I was, you know, selling stuff. I was just doing whatever I could, to make progress that.

Chris (17:37):

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Chris (18:03):

Do you think in the long run, Billy, that that helped you like learning that progress? Or maybe just because it made you hungry to do these extra things to create the revenue, to pay it off?

Billy (18:13):

Yeah, that actually gives me a few thoughts. So number one, going through that experience, 100% helped me with the business, because that was all personal. There was a little bit of business debt from previous business. But my business has been debt free from the start. Other than that, it was like some IRS payments that I owed from a previous business. That’s a whole nother story with, you know, not having a plan for taxes. I think we all go through that at some point, it seems like. And, so it was a tremendous lesson on the business side because I was able to prevent going into debt on the business, which I don’t know if that would’ve happened had I not gone through that.

Billy (18:51):

That was number one, number two, it has given me the ability, I think, to be able to set and achieve financial goals and it creates motivation and momentum. And I think I actually heard this on your podcast, Chris, where it’s like, you set up a benchmark and now you need to do the work to achieve it. You know? So I need to make more money to pay down this debt. I need to, you know, we operate debt free. So it’s like, if I need to buy this equipment, I need to save the money. That creates like really good habits, right? Because now you’re doing the work to get there and you just sort of create this internal motivation to reach more goals. So I think it did that. It made me, this is good and bad, but it made me not, like gray.

Billy (19:35):

It made me like all in on my goals. I think some people that are carrying like a few thousand dollars of debt and they’re able to manage it, but they don’t, they never really learned the lesson of really making progress. I think going through that, being at that rock bottom point, it really made that flip for me, which I don’t know what would have happened if it wasn’t so bad. And then finally, I think what it did for my marriage and my family, although it was painful in the moment, I think that turned out to be a big advantage because it’s like something my wife and I can, you know, we bonded over it. You know, we did this together. It was just her and I in terms of at that point in our lives. And it was just something that was only, we would understand it with each other. And I think it just brought us closer and now it’s helped us as we’ve worked towards other things.

Chris (20:24):

And I really think that, you know, the best mentorship comes from experience like this. So when somebody seeks out your service, Billy, like, what’s the very first thing that you work on with them?

Billy (20:34):

Well, we usually, I usually like to get into just like any other coach, you know, I’m going to ask a bunch of questions. I’m going to find out what their needs are, what their wants are, what are their biggest pain points. But, once we start like really getting into the actual steps, we do something called just, what do we call it? An inventory, creating an inventory. So we just want to get a snapshot, same idea. It’s like, if you don’t know where you are, it’s like our fitness clients, you know, most of us, we’re doing some kind of assessment, whether it’s a movement screen or a strength test, it’s something as we’re starting with that person to, you know, where are you starting from? If you want to lose weight, all right, how much do you want to lose? Where are you starting from? Same idea with the finances. So let’s look at it, let’s put it out there. You know, what’s your, depends like, is it net worth? Is it total debt? Is it savings? You know, where are you in your life? What are your goals? And then once we get an idea of where they are, we could start working on, where they want to go and then start creating a plan to get there.

Chris (21:37):

Yeah, that’s great, man. I got a question yhat’s come up in our higher level group. These are the tinkers. There becomes this point where you’re earning more money than you need to earn. You’re working only about as much as you want to, you know, and a lot of them still choose to coach because they just love it. So they might do an hour or two, you know, a day. But how do you stay motivated after that? Beyond this point.

Billy (22:01):

Yeah. I love that. That’s something I’ve dealt with a lot myself. And I’ll tell you a quick point to that was when we made that last payment. So this is even getting before what you would call the tinker stage. So this is going back when we paid off that debt, it was similar. It reminds me of that because it was such a big goal. And, you know, people ask me that must have felt awesome. Like you paid off all that debt. That’s crazy. And I didn’t feel like that, you know, that’s kind of embarrassing, right? Like I made that last payment and like, maybe for like three seconds, like I felt really good. And then it was like where’s the balloons? And where’s all the bells and whistles. Like, life is pretty much the same. Right. We still have all of our other problems.

Billy (22:40):

And now it’s just kinda like onto the next thing. So I would just encourage people, I’ve been in that boat and it’s, just embracing the journey and realizing that a big part of success and especially financial success, it’s just sometimes it’s just not that exciting. You know, it’s just doing things consistently over time and getting to the point where you have that time freedom and, you know, finding joy in whatever it is that brings you joy, whether it’s time with your family, whether it’s starting a side business, whether it’s getting involved with different investments. But you kind of find those things to do to sort of keep you going, you know, creating new goals. And then ultimately it’s about, you know, like for me, I have four kids, so it’s like, you know, what can I do?

Billy (23:23):

I’m starting to get into investments with my ten-year-old. And it’s like, that’s kind of exciting to me. It’s like, you know what? Because it’s new to me. I’ve never taught a ten-year-old about investing. So it was kind of like a new goal in and of itself. So I think things like that can keep you motivated because for me, it’s not about the money, just like for a lot of people listening are like, you don’t really want, you know, you only want so much stuff. Like, what is all that stuff going to do for you at the end of the day, maybe you really enjoy cars and that’s all good, but at some point, you know, it’s like there’s a little bit more to it than that. And it’s, you know, teaching those kids, it’s giving back, it’s really making an impact.

Billy (24:00):

It’s really, you know, maybe getting joy from giving, whether it’s your time or your money. But I don’t wanna, I don’t want to just rush past that point of I think just kind of just accept that it’s a process and maybe right now you’re not feeling super motivated cause you didn’t just start a brand new gym and you know, you just kind of, you’ve done really well and your reward is now, you know, you kind of get to do what you want, but if you look at anybody who’s been successful financially in the long term, it’s just been like this, like plodding along, like, you know, even Warren Buffet, it’s been in the news a lot lately where, you know, 99 point something percent of his net worth was achieved after age 65 and even more in recent years.

Billy (24:45):

Why is that? Because he was investing since age 10 and you look at, you know, 55 years of getting to those, you know, billions and billions and now he’s like 90 and it’s like, man, that’s not going to sell. That’s not going to sell a ton of, you know, books or tons of programs. Hey, invest, you know, slowly and steadily for, you know, for decades and decades and decades. But, we all know that if you got to that tinker level, then you know that it’s a process and it takes time.

Chris (25:13):

That’s great, man. You know, another question that comes up a lot in our tinker program is what should I do with the money? So I’ve got this money coming out of the gym. Do I go open another gym? Do I buy sports cars? Do I put it in index funds? Like, what do you tell people to go all in on their project, to diversify? What advice do you have?

Billy (25:33):

I’m a big fan of, and it’s just how my mind works. I think that’s part of it is like figuring out how your mind works and the way you operate, because we’re all different. One of the things that works well for me is I like dealing with percentages. So what I’ll do is I’ll just kind of create an, it could be arbitrary. It could be just based on, you know, how much effort you want to put into one area versus another, but you might say, but don’t miss the point of you worked really hard and you’ve earned this money. So don’t miss the point of enjoying that money. So you might say, Hey, you know, any extra profit that we have, I’m going to take, let’s say, you know, 50% of it or, you know, 55% of it or 60% of it.

Billy (26:11):

And I’m going to put it towards like these personal goals that I have, you know, it could be, you know, some fancy vacations, it could be a, you know, a material thing or other experience. But I’m going to take the rest of this and yeah, I’m going to put it towards investments. I’m going to put it towards assets. I’m going to put it towards, the stock market or I’m going to put it towards real estate or I’m going to put it towards this side hustle that I’m working on. So I just think it comes down to really getting an understanding of the vision you have and what you want to do. Like I have one guy who he’s doing really well, he’s at that level you’re talking about, and he just doesn’t want to have another business.

Billy (26:50):

He doesn’t want to get involved with real estate. He just wants to put his money in like low cost index funds and let it grow. He still enjoys training. He’s kind of like the mayor of his facility and he likes it. So he’s got a good grasp of what he wants to do and what he likes, but then you have, you know, another guy who is starting to get into like, you know, Airbnbs and getting into that whole thing. And that’s great, but they’re are different personalities. And one guy is really into that and he enjoys it and the other guy doesn’t want anything to do with it. So I think we have to be careful of just doing something because maybe somebody else is doing it. And I’ve I’ve struggled with that. It’s like, man, like that guy is doing it. Maybe I should do that. Like, not necessarily because everything we say yes to, we’re automatically saying no to something else. So just kind of weighing the downside versus the upside and figuring out what you want to do, but I will say that’s a good problem.

Chris (27:41):

It’s a great problem for sure. You know, but I definitely agree. Like it’s very easy to get distracted at this level. Especially if you spend a long time working really hard and not having any money, to suddenly have it now, you’re just tempted to do everything.

Billy (27:57):

Yeah. So let me add one thing there. Because if this saves one person, it’ll be worth our time. There’s the difference between making money and then keeping money. And I think that could be a potential danger or risk for somebody, you know, you work so hard, you got to the point you’re able to build up some savings and then you took some huge risk that just really wasn’t worth it for you. So it kind of, you know, make sure you’re just weighing that out. And if there is a risk, make sure it’s smart, make sure you’re not just, you know, throwing it into something that you know, who knows what’s going to happen. It’s just a different skill. I should say keeping money is a different skill than making money.

Chris (28:35):

That’s really insightful because it is very, very tempting once you’ve been successful at a gym or a personal training studio or a yoga studio to be like, I’m going to go open a coffee shop. And that is like my constant temptation.

Billy (28:48):

That’s a really good example. Cause who says, just because you’re, you know, you’re a gym owner, who says you’re going to be a great and maybe you are, and maybe that’s fine.

Chris (28:58):

I’m not.

Billy (28:58):

Exactly. That’s good. I like that.

Chris (29:01):

Yeah. And, you know, even from some of the mentors that I’ve had, who had very boring businesses, you know, maybe they started like a garbage company or something. And then they sold it and they’re really wealthy and then they become bored. And so, you know, a lot of the less disciplined ones would say, what do I want to do next? Well, I’m really interested in coffee. I’m going to go start a coffee house. But what these really disciplined mentors do is they’ll say I’m going to start another garbage business, sanitation business. Cause I know how to do that. It would be dumb of me to go learn everything. So I’m going to go start it. We’re going to grow faster than I did the first time. I’m probably going to sell it again. So yeah, I’ve been listening to more of this type of advice recently, Billy. And I think like what you’re saying there is super important. It’s harder to keep money that is to make money.

Billy (29:47):

I think a lot of us that are kind of wired as entrepreneurs, we kind of, we want to monetize everything. It’s like, I love to read books. So maybe I’ll open a bookstore, you know, it’s like sometimes it’s just, you know, just kind of stay in your lane and stick to your strengths. And I’ve had that like with jujitsu, so I’ve done jujitsu my whole life. And you know, I can’t tell you how many times I thought about like if I had my own jujitsu school, but it’s like, yeah, that just creates so much more stuff. And it’s like, is it worth it?

Chris (30:10):

Yeah. And you’ll probably wind up hating jujitsu. That’s the big fear. I definitely get that. OK, man. So, tell us about your program, gym owners, fitpros they call you up? What happens?

Billy (30:22):

Yeah. So I’m more of the style of coach that, you know, kind of just believe that, you know, the people that contacted me, they’re motivated. They want to make a change. They have what it takes. So all I’m going to do is I’m just gonna give them perspective. I am going to share my experience. I’m gonna ask questions to really get them to discover their next steps. I’m gonna provide accountability behind that. And we’re going to try to work through these different stages, you know, depending on where they’re at, you know, I’ve worked with people who are heavily in debt, I’ve worked with people that are more in that tinker phase that you’re talking about. It’s going to be a different strategy for each person, but it’s just going to be, you know, meeting them where they’re at and, giving them action steps and accountability to get them to their goal.

Chris (31:15):

That’s fantastic, man. How do people reach you or find your program?

Billy (31:19):

So I think the best way, if anybody just wants to kind of like hear more, check out more of the content. I’d love for you to check out the podcast. It’s your fitness money coach podcast. And then if you want to contact me directly, I think social media is fine. Like Facebook it’s, Billy Hofacker or William, my given name, Hofacker. You can catch me there. I mean, the website is yourfitnessmoneycoach.com. So any of those would be great.

Chris (31:42):

That’s great Billy. Hey man. Thanks for coming on. I think you’ve given us a lot of value and there’s a few specific tools that people can take away from this. We’ll put that link in the show notes for everybody and yeah, keep doing it, man. Keep making fitpros more successful. Thank you.

Billy (31:58):

Thanks for your encouragement and I consider it an honor to be on your show and just appreciate all that you’re doing as well.

Chris (32:06):

Thanks for listening to Two-Brain Radio. If you aren’t in the Gym Owners United group on Facebook, this is my personal invitation to join. It’s the only public Facebook group that I participate in. And I’m there all the time with tips, tactics, and free resources. I’d love to network with you and help you grow your business. Join Gym Owners United on Facebook.

 

Thanks for listening!

On Monday, Two-Brain Radio presents marketing tips and success stories. Chris Cooper delivers the best of the business world on Two-Brain Radio every Thursday. 

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