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A woman uses a VR headset in a gym.

AI Won’t Steal Your Gym Clients in 2026 if You Do This

January 7, 2026 Personal Development
AI is everywhere, but it can't do everything. Chris Cooper lays out a plan to help you give your members exactly what they want.
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A smiling, confident gym owner stands in his training area.

Gym Owners: 10 Reasons for Optimism in 2026

January 6, 2026 Personal Development
Revenue is up. ARM is climbing. Retention is at an all-time high. Fair winds are blowing if you know how to raise your sails.
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Two-Brain founder Chris Cooper with text: "Why gym owners will win big in 2026"

10 Reasons 2026 Will Be Your Best Year as a Gym Owner

January 5, 2026 Podcast
Industry data reveals that 2026 could be the best year gym owners have ever seen. Here are 10 reasons to be optimistic for the year ahead.
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CrossFit Cleveland co-owner Bill Russell with text: "Lessons from nearly 2 decades running a CrossFit gym"

Hard Lessons From Nearly 20 Years of CrossFit Gym Ownership

December 31, 2025 Podcast
Bill and Staci Russell have made CrossFit Cleveland their sole source of income for nearly 20 years. Find out how!
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A group of 4 people standing in a gym. Two are smiling and two are not.

Do You Know How to Lead the 4 Personalities You’ll Find in a Gym?

December 31, 2025 Personal Development
Chris Cooper lays out 4 avatars and points you to a resource that will teach you how to inspire each one to do great things.
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A photo of an empty gym with the text "how to smash through your client ceiling."

Why Most Gyms Stall at 122 Clients—and How to Break Through

December 30, 2025 Personal Development
Here is the plan to push past a common barrier and develop your leadership skills to become an elite fitness entrepreneur.
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