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Black Friday Gear: A Brief Survival Guide for Gym Owners

October 24, 2025 Gym Operations
Your 4-step plan to ensure you get ROI on all gear purchases and avoid buying costly stuff you'll never use at your gym.
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Gym owner Tim Caputo with text "1-Hour Pop-Up Class = $720 and 6 New Leads"

Pop-Up Session Generates $720 and 6 Leads in 1 Hour!

October 23, 2025 Podcast
Gym owner Tim Caputo explains how a 1-hour pop-up class brought in $720 in one hour—and generated six new leads.
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A woman buys a gym membership, with the caption "paid full price for coaching."

Say Exactly This When Asked About Discounts on Black Friday

October 22, 2025 Selling Gym Memberships
How to ensure you’re prepared to professionally stand up for the value you’ll deliver through coaching at your gym.
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A pile of dumbbells with the words "Black Friday sucks in gyms unless..."

How to Beat Black Friday (Without Discounts)

October 21, 2025 Gym Marketing
Discounts don’t build gyms. They destroy them. Here's what to offer to prospective clients instead as Black Friday 2025 rolls around.
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Two-Brain founder and gym owner Chris Cooper with text: "Black Friday Discounts (scratch that) Profit"

The Discount Death Spiral (And How to Avoid It This Black Friday)

October 20, 2025 Podcast
Find out how to make this Black Friday your most profitable yet—without slashing your rates or cheapening your brand.
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Karl Solberg and Oskar Johed prepare to take the stage at the 2025 Two-Brain Summit.

Breakeven at 17 Members, Massive Profitability at 80

October 17, 2025 News and Views
Oskar Johed and Karl Solberg are skipping to the good part by avoiding time-sucking, soul-crushing errors at their new gym.
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