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A split-screen view of an abandoned gym and a busy gym with the word "retention" between the two.

Retention: The Difference Between Dying and Thriving Gyms

September 30, 2025 Member Retention
Chris Cooper serves up data-backed retention targets as well as clear tactics for every stage of the client journey at your gym.
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Two-Brain founder and gym owner Chris Cooper with text "What's a good churn rate for a gym?"

Stop Bleeding Members: Why 3% vs. 5% Churn Makes or Breaks Your Gym

September 29, 2025 Podcast
Stop bleeding members. Join Coop’s free retention training on September 30 at noon Eastern in Gym Owners United.
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A photo of fitness clients doing planks with the text "group is gone?"

He Cut Group Fitness—and Now His ARM Is $500+

September 26, 2025 News and Views
Kevin Munoz got rid of big group classes at Peak PT in Maryland and bounced back from pruning to have his best year ever.
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Gym owner Kevin Munoz with text "80% Close Rate on High-Value Gym Sales"

He Gives His Training Plans Away for Free—and Still Closes 80% of Sales!

September 25, 2025 Podcast
Gym owner Kevin Munoz gives his training plans away for free—and still closes 80% of sales! Find out how he does it.
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A stack of colored bumper plates labeled with Two-Brain tactics that can be use to increase ARM.

The Bumper-Plate Method for Huge Average Revenue Per Member

September 24, 2025 Gym Operations
Stack these "45-lb." plates in your gym and you'll earn more without having to add a single new member.
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A smiling gym owner stands in his training space.

They Used These Tactics for $500 ARM—You Can, Too

September 23, 2025 Gym Operations
Chris Cooper lays out a Top 10 leaderboard and 10 battle-tested tactics to help you boost average revenue per member.
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