Client count matters, but only in relation to your model and key performance indicators such as average revenue per member.
As CEO, you might not have time to personally tick every box on the retention checklist. But someone has to or you’ll start bleeding clients.
“Am I going where I want to go?” Your clients will ask that question before renewing memberships. What if they don’t have a quick answer?
Social outings, badges, competitions—they only move the retention needle a tiny bit. Here’s what to focus on instead.
If you struggle when you hear “I need to think about it” or “that’s a lot of money,” check out these perfect lines from sales experts.
Elite fitness entrepreneurs share the exact lines they use when they have to fire staff or clients and deal with complaints.
Chris Cooper shares the exact words he says in a host of situations to start conversations, book free consultations and grow his gym.
If you look like every other gym, you’re going to compete on price—and you can’t win. You don’t even want to win that race.
How to build, solidify and keep establishing value so you can acquire great gym clients and retain them for many years.
