Revenue and profitability are up in gyms but client count didn’t move much. Chris Cooper digs into the stats from our 2025 report.
How Braeden Cordts uses a signature marketing campaign to earn a ton of leads and close on 20-30% of them every time.
The stretch from Halloween to Christmas can be truly brutal as a gym owner—unless you use these 5 tactics to create revenue.
Tyler Quinn lays out all his business metrics and explains how he learned from his mistakes to pack his gyms with clients.
All the inside info from gyms that scaled up and broke the 300-client barrier without breaking their businesses.
How to ensure you’re prepared to professionally stand up for the value you’ll deliver through coaching at your gym.
Discounts don’t build gyms. They destroy them. Here’s what to offer to prospective clients instead as Black Friday 2025 rolls around.
Struggling to get 10-12 people into a group class? It’s not too late to start offering small-group coaching. Here’s how to do it.
Maxed out with PT clients? Here’s the data-backed best way to scale up. Hint: It’s not selling big group-training classes.
