Author: Chris Cooper

Four people in business attire reach to connect the puzzle pieces they hold.

How to Solve any Problem in Business

Good business mentors know how to help entrepreneurs get results. They start with a goal, then map the path backward from Point B to Point A. After they’ve mapped the process, great mentors prescribe the fastest path to get to the goal.

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A prescription pad on which a fitness trainer has written a plan for a client in blue ink.

How to Solve any Problem in Fitness

Good fitness coaches know how to help clients reach their goals. Great coaches prescribe the fastest path to those goals. Here’s how to take your training practice from good to great.

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The word "goals" sits next to an escalating stack of wood blocks with "step by step" printed on them.

How to Achieve any Goal

The reason our Incubator program is so effective is that it addresses the huge problems you’re facing but breaks them down into small battles you can win. Here’s how it works.

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Two feet in running shoes stand on asphalt covered with a series of confusing white arrows with red question marks on them.

Training Coaches: Building Careers

Some coaches might want more money, opportunity, consistency or equity. But no one wants the same thing forever. The best way to help your coaches build a career is to mentor them to success.

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A trainer in a blue hoodie sits in front of a desk in a gym office and studies fitness books.

Training Coaches: Continuing Education

The training process for coaches doesn’t end. Despite what your certificate says, your duty as a coach is to find methods that will help your clients reach their goals. Because every client has different goals, we’ll never run out of methods to explore.

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A silhouette of a hand holding a lens against a blue sky, with the word "coaching" at the focal point of the lens.

Training Coaches: Scope of Practice

As a client moves from fitness to sickness, a trainer’s expertise is diminished. We are not doctors. We are not physical therapists. We are not dietitians. But we want to help. The best way? Partner with true experts.

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