Author: Chris Cooper

In a gym, a woman attempts to run while a coach holds her back with a thick rope tied around her waist.

What's Holding You Back?

The thing that stops our gyms from growing isn’t lack of knowledge. It’s certainly not lack of ideas. It’s usually our own self-limiting behaviors and beliefs. Check out this list, then change your own patterns.

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How to Change Your Clients' Behavior

You can’t improve a person’s health until you change his or her behavior. This includes your clients, your coaches and even yourself. Here’s a step by step guide to changing behavior and accomplishing goals.

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A silhouette of an elephant with a rider in action in Ayutthaya province, Thailand.

Changing Behavior: The Elephant and the Rider

No goal is motivation enough to pull a client past every temptation, every late-night craving, every moment of weakness. But a coach can help clients work to make positive changes that will stick for the rest of their lives.

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A hand representing change stops a chain of wooden dominoes falling against a grey background.

How to Change Your Clients' Lives

When you want to keep clients in your gym for a decade or more, your focus moves from “funnels” and “sales scripts” to behavior modification. In this series, Chris Cooper tells you what we know about human behavior—and changing it.

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A miserable man sits on the floor with his head in his hands and his back against a wall in a stark room.

How Much Suffering Is Enough?

The price of caring, professional mentorship is $5,000. What’s that over a lifetime of special moments with your family? Chris Cooper missed a lot of those moments because he didn’t ask for help soon enough. Don’t make that mistake!

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A piece of white paper in a typewriter with the words "what is your why?'

How to Be Happy: The Just Cause Effect

When we hear from burned-out gym owners or see their rants about clients who “just don’t get it” on Facebook, we know they’ve lost their sense of cause. Here’s how to refocus on your mission and fire yourself up for 2020.

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