Coop gives you a simple formula for determining whether affiliation gives you a clear return on your investment.
Chris Cooper lays out five steps gym owners can use to see if they’re getting clear ROI on the fitness brands they license.
Your brand is important—but how important? Chris Cooper lays out the order of priorities in your fitness business.
Licensing a brand is different than becoming a franchise. So what do you get for your money when you affiliate with a brand?
Are your staff members failing or are you committing the worst sin as an employer and leaving them to flounder in your business?
Staffing problems can destroy your gym’s momentum—and your sanity. But with the right systems and mindset, they’re solvable.
Fixing a business once doesn’t mean it stays fixed forever. Chris Cooper reviews his second major gym repair in 2023.
Chris Cooper lays out the 12 steps he took to save his troubled fitness business in 2008. No. 2 is a game changer you can use today.
Chris Cooper lays out seven signs of a virtuous gym owner to complement his new guide, “The 7 Deadly Sins of Staffing.”
