
The Funnel Audit: Your Essential Marketing Checklist
Most gym owners don’t build clear marketing funnels. Most just wait and hope. Here’s exactly what to do instead to fill your gym.

Most gym owners don’t build clear marketing funnels. Most just wait and hope. Here’s exactly what to do instead to fill your gym.

Chris Cooper previews a new guide with an exact plan to create a world-class fitness business that lasts for decades.

Based on data from thousands of gyms worldwide, this checklist outlines exactly how to build a profitable, sustainable business.

A client will not pay $60 an hour for you to tell them to do Fran with banded pull-ups while the other people do Fran as prescribed.

At just five months old, Emily Towns’ gym is already averaging more than $450 per member per month. See how she did it.

Chris Cooper lays out the details of two high-value services top gym owners are using to increase average revenue per member.

Once you push ARM up, it rarely goes down unless you make a big mistake as CEO. Improve your number to create a more resilient gym.

Chris shares the Top 10 leaderboard for ARM and breaks down the exact strategies these gyms use to earn $454 to $724 per client per month.

When Theresa signed up for mentorship, she was working 70-80 hours per week and barely scraping by. Today, her gym—and her life—have transformed.