
Essential Business Lessons: Jonathan Goodman on “The Obvious Choice”
Jonathan Goodman, author of “The Obvious Choice,” knows what it takes to keep clients around—and it’s not long-term contracts.

Jonathan Goodman, author of “The Obvious Choice,” knows what it takes to keep clients around—and it’s not long-term contracts.

Want to hold onto more members? Top gym owners use this simple event to dramatically boost length of engagement.

Brian Foley shares how the Intramural Open is a retention powerhouse for his gym, driving significant indirect revenue.

If you follow my plan, you’ll improve retention, increase revenue and add more clients to your gym in February and March.

If you give your clients a party they’ll never forget and make them smile, they’re going to be fired up to keep training at your gym.

Coop shares how to make the 2025 Intramural Open a profitable and meaningful event that your members will never forget.

Exactly how The Tribe/CrossFit 3F crew boosted net owner benefit by 200 percent and how they plan to hit 400 percent.

Adding more clients isn’t the only way to increase profitability. With fewer than 200 members, The Tribe tripled its owner earnings.

Want to succeed in 2025? Two-Brain founder Chris Cooper has five things gym owners should do to grow their businesses.