Measuring the Value of Affiliation
Chris Cooper lays out five steps gym owners can use to see if they’re getting clear ROI on the fitness brands they license.
Chris Cooper lays out five steps gym owners can use to see if they’re getting clear ROI on the fitness brands they license.
Your brand is important—but how important? Chris Cooper lays out the order of priorities in your fitness business.
Licensing a brand is different than becoming a franchise. So what do you get for your money when you affiliate with a brand?
Chris Cooper previews a new guide with an exact plan to create a world-class fitness business that lasts for decades.
Chris Cooper lays out the exact plan to help gym owners reach $100,000 income fast, regardless of their current starting point.
Think only gym owners win when training rates go up? Think again. Clients also win when their gyms are stable and profitable.
Want to succeed in 2025? Two-Brain founder Chris Cooper has five things gym owners should do to grow their businesses.
2025 is going to be your best year ever. Not because I pump your tires today but because you take action right now.
Chris Cooper lays out the six reasons gym owners fail—and offers a wealth of resources to help you solve problems in your business.