You can make $100,000 a year from a gym—or much more.
If you had said that to me when I was sitting on a park bench contemplating bankruptcy back in the day, I wouldn’t have believed you.
And I’m not asking you to believe me. Instead, I’m going to lay out the thousand-foot view of our mentorship program so you can see exactly how we can help you can create a six-figure income.
Now, it’s not easy to do this. You can’t just snap your fingers. You must commit to doing the right work at the right time. But if you do the right things and take action, you can reach $100,000 a year—or more. This is possible no matter what state your gym is in right now.
My proof: We have helped hundreds of gym owners reach their income goals—246 of them in 2024, to be exact. And we’ve minted almost 60 millionaire gym owners as of today.
Below, I’m going to lay out the plan for you, but if you really want to dig deep into our system and even watch me go through critical exercises every gym owner must do, you can do that on YouTube.
Stage 1: Increase Revenue
We know gym owners must increase revenue to earn more, so we tackle three problems right away:
- Pricing
- Lead nurture
- Selling scared
We’ll teach you exactly how to price your services so you generate profit, acquire and close new leads, and dramatically improve average revenue per member (ARM).
The key to the whole thing is the Prescriptive Model. I’ve laid that out in detail here.
The short summary: You meet with prospective clients, find out their goals, tell them the exact plan to accomplish them, present your prices with a binder, close the sale, onboard the client with one-on-training and schedule a check-in 90 days down the line.
This is a simple system, but it’s easy to make mistakes on your own. Our mentors guide you through every single step so you build it properly, and we have tons of done-for-you resources so you can move at very high speed.
We’re also going to help you identify your best clients and generate referrals, and we’ll go over some key strategies to get more at-bats in your sales office. We supply specific tactics to help you:
- Sell by chat.
- Generate interest through local Facebook groups.
- Use direct-action social-media posts.
- Work your email list.
- Generate in-person conversations.
We’ll teach you how to use ads, too. But there are easier ways to get clients without spending money, so we cover those first. When it’s time for ads, we teach you how to use this structure:
Ad → Landing Page → Booked No Sweat Intro → Follow-up Automation → Sale
You’ll also learn to track key metrics so you always know if you’re making or wasting money with your ads. Here are some key performance indicators:
- Cost per lead—how much it costs you to get a person’s name and contact info.
- Set rate—the number of people who book an appointment from the landing page.
- Show rate—the number of bookers who show up.
- Close rate—the number of people who show up and buy.
- Front-end revenue (FER)—money generated from initial sale.
- Return on ad spend (ROAS)—Revenue generated through sales vs. ad costs.
In this detailed crash course in the fitness business, you will learn exactly how to get more leads, turn them into members and make more per member.
Stage 1 is a sprint with a purpose: Your business is going to get a huge push forward so you’re generating revenue and have the bandwidth to make the rest of your business more resilient. Remember, I want you in business for 30 years or more.
Stage 2
Stage 2 is where gym ownership becomes fun. Instead of scrambling to pay the bills and spinning plates, you’re going to use a diagnostic system to figure out exactly how to improve your business fast.
Instead of doing random tasks that might pay off, you’ll use our Simple Six system to discover exactly what you need to do right now to get the greatest reward.
Our clients have access to a custom dashboard that automates the audit process, but if you want a diagnostic right now, you can get it here to do a quick assessment of your business. Once you’ve done that, you’ll see your area of greatest opportunity. A mentor can tell you exactly what to do to bring up a lagging metric fast and provide accountability so you do the work.
Check it out below—I’ve listed six aspects of a gym business and provided specific examples of projects that move the needle. A Two-Brain mentor will literally say, “Your greatest area of opportunity right now is sales. Here are all the assets you need to hammer ‘sell week’ and get five new clients in seven days.”
After you complete a project, you repeat the audit and then work on your next most important project. The cycle continues and your business grows because you always know exactly what to do right now to get measurable results.
Eventually, your business is running very smoothly because you’ve built airtight systems and mentored your staff to succeed. Your business is systemized and scalable, and you’re ready for Stage 3.
Stage 3
Stage 1 was about making more money, and Stage 2 was about making the business run without you by building systems.
Stage 3 is about refining those systems and building your perfect life. Gym owners often grind for years without ever defining what success looks like. So we help you get crystal clear on what your Perfect Day looks like, and then we work backward and formulate a plan to make it a reality.
Do you want to take more vacations, start another business, retire early, open another gym or work just one hour a day? We help you define success and then make a plan to accomplish your goals.
Check it out:
The third stage of mentorship is highly personalized because goals at this stage are different. But let me show you a few Perfect Day posts from real gym owners who made plans with a mentor and accomplished great things:
What Now?
If all this interests you and you want to take action, book a call here. We’ll do a deep dive into your business and work out a plan to help you get to $100,000 income—or beyond that number!
If you’re not ready for that yet and want more detail about the plan, dig into this comprehensive video (I’m happy to answer any questions you have if you DM me on Facebook):
I hope to hear from you!
I know you started your gym to improve lives, and I’m here to tell you that your life can improve, too.
You don’t have to grind 50-plus hours a week, miss dinner with your family and struggle to pay the bills. You can serve your clients and thrive personally.
You just need the right strategy and the right mentorship.
Let’s build your $100,000 income plan together today: Book your free strategy call now!
