What if every single business owner in a 6-mile radius knew all about you and your fitness business? Here’s how to make it happen.
Most fitness gift guides are awful. Here’s how to help people find good products and establish yourself as a helpful local expert.
World-class gym owners reveal how they earned enough revenue to crack our Top 10 leaderboard in September 2023.
Don’t use discounts to close sales. Instead, offer a bonus that has value but doesn’t cost your gym thousands of dollars.
Gym owners are often asked to cut their rates. Here’s exactly what to say when the next person asks you for 10 percent off—or more.
Tempted to slash prices this fall? It’s a trap! Chris Cooper lays out your plan to create value when everyone else is offering discounts.
Pay up front for the year and get two months free? Don’t do it. Here’s exactly what will happen to your gym if you do.
Want to improve retention and re-engage departed clients? Chris Cooper has a simple plan that will produce measurable results.
Can you acquire new gym members by talking to people? Yes! Chris Cooper lays out the steps you must follow to chat and grow your gym.
