Here’s how we’ve built the best Facebook group in the world, why we don’t let everyone in (even our own clients until they’re ready!) and how we keep the content valuable. Use these ideas to build your own great group.
Our businesses aren’t “based on service.” They are service. The best way to service your clients is to show them the path to success and help them celebrate when they get there.
Giving gifts makes you feel great. And it can make your clients feel great, too. But giving gifts costs money, and the ROI is impossible to measure. This is how to give great gifts that get results.
You’ve probably been told that “getting your clients good results is the best marketing.” But when you put your groceries on the line, you can’t afford to wait and hope. You have to take action.
You can’t improve a person’s health until you change his or her behavior. This includes your clients, your coaches and even yourself. Here’s a step by step guide to changing behavior and accomplishing goals.
When you want to keep clients in your gym for a decade or more, your focus moves from “funnels” and “sales scripts” to behavior modification. In this series, Chris Cooper tells you what we know about human behavior—and changing it.
Whether you work in a big gym, a little gym or own your own private studio, here’s how to make a great living as a personal trainer in 2020. Chris Cooper will tell you how to get clients, scale up and deliver better service.
Incite Tax’s John Briggs discusses his forthcoming book, “Profit First for Microgyms,” and how gym owners can use the profit first philosophy to ensure their business survives and thrives.
In “the middle” of the fitness industry, gym owners are charging more for group fitness classes and slowly being pushed out because they can’t move toward individualization. Chris Cooper looks at the spectrum in the industry and the threat to gyms in no person’s land.
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