Programming by Avatar: The Info You Need From Beyond RXD
Chris Cooper
May 12, 2022
Not every client has the same goal. So why should their workouts look the same?
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Not every client has the same goal. So why should their workouts look the same?
Chris Cooper explains how a new length of engagement calculation will give gym owners critical information about their retention efforts.
You need to provide great coaching, community, and results. But they’re not enough to keep clients for the long haul.
When CrossFit Justice shifted to an emphasis on heart-rate training, its clients got healthier. So did the business.
Clients who leave aren’t gone forever—if you handle the situation right.
Want tighter community at your gym? Learn from the guy who built two.
Coop’s top tip for keeping clients around during the holidays and out of the black hole of hedonism.
Marketing may be sexy, but retention’s where the money’s at. Here’s how one Two-Brain retention leader keeps clients into the thousands of classes.
What’s the average client worth to your business in total? You might think about each client differently when you know the answer.
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