
Retention: What Actually Matters (and What Doesn’t)
You need to provide great coaching, community, and results. But they’re not enough to keep clients for the long haul.

You need to provide great coaching, community, and results. But they’re not enough to keep clients for the long haul.

When CrossFit Justice shifted to an emphasis on heart-rate training, its clients got healthier. So did the business.

Clients who leave aren’t gone forever—if you handle the situation right.

Want tighter community at your gym? Learn from the guy who built two.

Coop’s top tip for keeping clients around during the holidays and out of the black hole of hedonism.

Marketing may be sexy, but retention’s where the money’s at. Here’s how one Two-Brain retention leader keeps clients into the thousands of classes.

What’s the average client worth to your business in total? You might think about each client differently when you know the answer.

Length of engagement is critical to the success of a gym. Here are tips from gym owners who keep clients for 3-5+ years.

John Heringer shares his proven, highly effective strategies for improving retention, boosting sales and increasing overall revenue.