
The Antifragile Fitness Business
A robust, “antifragile” business doesn’t simply avoid problems. It uses challenges to diversify and grow. Here’s how to make your business antifragile.

A robust, “antifragile” business doesn’t simply avoid problems. It uses challenges to diversify and grow. Here’s how to make your business antifragile.

The daily update. Today’s Tactic: Tell a story about a client working out at home.

The daily update. Today’s Tactic: Determine if you want to open your gym as soon as you’re allowed to do so.

Some governments have just announced that gyms can reopen on April 24. But should they? Here’s how to proceed if you do or do not want to reopen your gym as soon as restrictions are lifted.

Ashley Mak moved his gym online for COVID-19. Here’s why the gym’s staying online—and only online—for good.

The daily update. Today’s Tactic: Tell your team and your clients your plan to reopen your gym.

The daily update. Today’s Tactic: Update your client success manager role to include more touch points for online clients.

Chris Cooper offers a clear, step-by-step plan to reopen your gym business—whether you’re able to do that in a week or six months.

The daily update. Today’s Tactic: Provide new clients with the tools they need to be successful.