
Coronavirus Response: April 29
The daily update. Today’s Tactic: Work through the Two-Brain Reopening Checklist—which was compiled with the help of entrepreneurs who have already reopened their gyms.

The daily update. Today’s Tactic: Work through the Two-Brain Reopening Checklist—which was compiled with the help of entrepreneurs who have already reopened their gyms.

True leadership won’t be measured by how quickly a gym closed but by how carefully it reopens. If you plan to reopen as soon as you can, here’s your checklist.

Right now, some gym owners are asking, “What if I don’t go back to the way things were?” If that’s you, here are the 11 steps you can take to move to online coaching full time.

A robust, “antifragile” business doesn’t simply avoid problems. It uses challenges to diversify and grow. Here’s how to make your business antifragile.

The daily update. Today’s Tactic: Tell a story about a client working out at home.

The daily update. Today’s Tactic: Determine if you want to open your gym as soon as you’re allowed to do so.

Some governments have just announced that gyms can reopen on April 24. But should they? Here’s how to proceed if you do or do not want to reopen your gym as soon as restrictions are lifted.

Ashley Mak moved his gym online for COVID-19. Here’s why the gym’s staying online—and only online—for good.

The daily update. Today’s Tactic: Tell your team and your clients your plan to reopen your gym.