Category: Gym Operations

A purple and pink graphic image of the coronavirus with the words "daily brief."

Coronavirus Response: March 25

The daily update. Today’s Tactic: Plan a challenge to keep your members engaged in April. It can be an eating challenge, a habits challenge or a workout challenge.

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A small cube block with alphabet building the word CUT next to Federal Reserve emblem on US Dollar banknote.

What to Cut in a Crisis

If you can survive through April and May, you’re probably going to come out of this crisis OK—and some gyms will actually come out ahead. Here’s your plan to manage your cash flow in the short term.

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Woman taking notes from a laptop, text: How To Move Your Training Online

How to Move Your Training Online

I’m going to tell you how to start online training during the coronavirus crisis. Just posting a workout on your website is not valuable enough to justify charging for full membership. Instead, you’re going to provide max accountability.

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