When can a shortcut help us, and when can it hurt us? Here’s a four-question test. We all need marketing now. For the first time,
The new year means new beginnings- and you might be thinking about changing things up and making improvements in your business. If this sounds like
My hope is that you are not reading this email. I hope that you are wrapping presents, decorating a tree, or preparing a delicious meal
Demographic data is lying to you. In 2005, the average family income in Sault Ste. Marie was just over $85,000 per year. Thirteen years
Many of you have amazing stories. Stories about members at your gym who had amazing transformations in their lives because of using your service. A
Video is changing the way people consume information on the internet. Depending on who you ask, video will makeup 70-80% of all internet traffic by
Facebook is like the rap battle that never ends. There’s no debating, just posturing. No point and counterpoint, no real discussion. Just one-upmanship and
If you are running any kind of paid advertising campaign – Facebook ads, Instagram, Google – you are going to see an increase in website
Holidays are tough for us in our industry. Speaking from personal experience, we get hit with a lot of “hold” requests and cancellations during the
