We teach gym owners how to be scientific about ads so they get real results and know they aren’t wasting money.
When done properly, advertising is an investment, not a cost. Here’s how to ensure your ad dollars generate a clear return.
Ivan Racic explains how he’s posting monthly profit numbers that are greater than his gross revenue totals three years ago.
Your step-by-step plan to inject a short, direct shot of high-quality branding into the marketplace with just a few minutes of work.
Chris Cooper provides a shortcut to help gym owners add new clients while they’re establishing their brands.
Brand and direct marketing are very different, but the two go together like chocolate and peanut butter. (Remember that campaign?)
Client count matters, but only in relation to your model and key performance indicators such as average revenue per member.
Need five new clients? You don’t have to search for them. You can find them if you tag along with your best members when they leave your gym.
Chris Cooper serves up three battle-tested tactics you can use today to generate high-value referrals from current members.
