Why Run Paid Ads? (And How to Know You’re Not Wasting Money)

A photo of John Franklin with the title "Why Run Paid Ads? (And How to Know You're Not Wasting Money)."


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Mike Warkentin: “If you have an ad campaign that’s working really, really well, should you start messing with it? Or should you just ride that thing into the ground? What would you do, John?”

John Franklin: “We don’t kill our winners.”

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