Chris Cooper grew a very successful gym business without buying a single Facebook ad. Here’s exactly how he did it—and how you can start building an audience of people who will become your clients.
When building an audience, you must start with one person. Then get the second. Then get their friends. Then get your neighbors. Then—and only then—start talking to strangers. This article explains exactly how Affinity Marketing works.
Half your time as a gym owner should be spent on delivery and improvement of your service, and the other half should be spent building an audience. This series is dedicated to the latter. Learn how to attract attention and build long-term trust.
“I don’t always have kids, but when I do, they’re sick—and I can’t come to my appointment.”
Mateo Lopez walks through an effective sales pitch step by step.
Digital marketing expert Mateo Lopez explains how to target Facebook ads according to your gym’s location and population to get the best results.
Waiting for your clients to refer their friends doesn’t work. It’s too passive. Affinity Marketing takes the referral process from passive to active. Here’s how to practice helping the acquaintances of your best clients so you can generate more revenue.
Mateo Lopez unveils the secrets behind killer ad creative.
Online spin classes, Zwift, remote trainers, bootcamps and Orangetheory—they aren’t your competition. They’re a breeding ground for your next clients. Here’s how to position your microgym for success in 2020.
