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Two-Brain CEO Chris Cooper with text "What's replacing CrossFit? (And the big opportunity for gym owners)"

Beyond CrossFit: The Gym Model That Wins Every Time

October 6, 2025 Podcast
CrossFit changed the fitness industry forever—but with affiliate numbers declining, gym owners are asking: “What’s next?”
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A new clients shakes hands with a gym owner after signing up for a membership.

Free Training Plans Earn an 80% Close Rate in Maryland

October 3, 2025 News and Views
Kevin Munoz uses an in-depth free consultation to build so much value that 8 in 10 clients sign up in his sales office.
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Gym owner and Two-Brain CEO Chris Cooper with text: "Why asking for referrals keeps clients longer"

Affinity Marketing: How to Clone Your Best Clients and Keep Them Longer

October 2, 2025 Podcast
The key to steady gym growth and stronger retention? Affinity marketing—turning your best members into your best recruiters.
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A photo of a gym owner welcoming a referred client into the gym.

Referrals: The Retention Superpower You’re Probably Ignoring

October 1, 2025 Member Retention
The only thing more important than adding a perfect client? Keeping a perfect client. Here's how to do both at the same time.
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A split-screen view of an abandoned gym and a busy gym with the word "retention" between the two.

Retention: The Difference Between Dying and Thriving Gyms

September 30, 2025 Member Retention
Chris Cooper serves up data-backed retention targets as well as clear tactics for every stage of the client journey at your gym.
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Two-Brain founder and gym owner Chris Cooper with text "What's a good churn rate for a gym?"

Stop Bleeding Members: Why 3% vs. 5% Churn Makes or Breaks Your Gym

September 29, 2025 Podcast
Stop bleeding members. Join Coop’s free retention training on September 30 at noon Eastern in Gym Owners United.
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