Book a call

Blog

Transform your gym
in 5 minutes a day.

Get the no-BS morning newsletter read by 30,000 gym owners.

A depressed gym owner sits on a bench, with the caption "doesn't track sales metrics."

You’re Probably Bad at Sales. Here’s the Fix.

August 1, 2025 News and Views
Start tracking four critical sales metrics and use Chris Cooper's battle-tested resources to improve your numbers today.
Read More →
Gym background and money bag with text "93% Close Rate: Gym Sales Leader Reveals His System"

93% Close Rate: Gym Sales Leader Reveals His System

July 31, 2025 Podcast
Most gyms struggle to close even half their sales consultations. Korey Schindler closes 93% of his. Check out his step-by-step system.
Read More →
A gym owner uses his phone to message leads to confirm a sales appointment.

The Simple Stat Behind Epic Sales Months in a Florida Gym

July 30, 2025 Selling Gym Memberships
Korey Schindler booked 51 appointments, got 44 shows and made 41 sales at Impact Fitness. Here's exactly how he did it.
Read More →
A fitness coach teaches a new client how to perform kettlebell swings.

The Marketing Metrics That Help You Change More Lives

July 29, 2025 Selling Gym Memberships
You can’t build a world-class gym until you know how to get people to walk through the door and commit to changing their lives.
Read More →
Gym background with text: "How Top Gyms Get Leads to Book, Show and Buy"

Marketing Excellence: How Top Gyms Get Leads to Book, Show and Buy

July 28, 2025 Podcast
Chris reveals how world-class gyms fill their calendars, nurture leads so they actually walk through the door, and close sales.
Read More →
A gym owner holds a lit match beneath a wad of cash.

The Dumb Tax: Confessions From a Real Gym Owner

July 25, 2025 News and Views
Mike Warkentin lists five costly errors he made because he based decisions on feelings instead of hard numbers and data.
Read More →

Categories

Main Menu