The TwoBrain Summit is the only live event we host for gym owners. While our Level 5 Group meets a few times every year, the Summit is where the entire TwoBrain Family comes together to strengthen our bonds and get some outside perspective. This year, the Summit will be more interactive than EVER before. Every session will have an ACTION! component–maybe role-playing, content development, a hot seat, or group discussion. You’ll get work DONE here. We have two curriculum tracks: OWNERS AND COACHES. Both have separate themes. The Owners’ Track theme is “Founder | Farmer | Tinker | Thief”. We’re going to identify which phase of entrepreneurship you’re in, and tailor your weekend’s work to help you reach the next phase. The Coaches’ Track theme is “How To Make a Living In The Fitness Business.” We want to tell your coaches all the stuff they need to build a solid foundation under your entrepreneurial umbrella. ***OWNERS’ TRACK***: Listen to speakers from the TwoBrain Mentoring team on all new topics like: Affinity Marketing – Chris Cooper – Step by step guided process through Affinity Loops, and finding your NEXT great clients The Sales Process – Jeff Burlingame – Building your new offerings, presenting options to clients. Then role-playing between gym owners and situational practice sessions. Staffing – Brian Alexander – How to place the right people in the right seats, based on their personality types, habits and values. Increasing ARM – Josh Price – How to make a solid career by focusing on high-ARM clients instead of high-volume, fast-turnover clients. Member Retention – Anastasia Bennett – Using Peak Moments to keep members engaged long-term; firing the “wrong” clients and smashing cliques. Funnel Marketing – John Franklin – a review of current best practices, what’s working, and what’s NOT Paying Myself – Brian Alexander and John Briggs on “The Road To 33%” – bring your Big Sheets! Family/Work ...
Read More →
