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Episode 68: Dan Martell

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Episode 53: Selling Personal Training

 
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Abundance

The greatest lesson I ever learned from Dave Tate had nothing to do with a barbell. In November 2015, I mustered every powerlifting connection I could find to get me an interview with Dave. I set up my recording equipment, made a long list of questions, and paced for a half hour before starting the call. The podcast interview was recorded and published here. But then I made the podcaster’s biggest error: I stopped recording before we hung up. After saying my thanks, the conversation continued. Dave asked ME a few questions, and we chatted a bit about TwoBrain. I asked him a question about how he protected his intellectual property: Dave publishes a LOT of content online, and I’ve seen verbatim copies of his blog posts everywhere. In 2015, that was already happening to me. So I asked, “How do you stop the copycats?” He said, “I don’t.” And that’s when I should have hit “record” again. But I was too enthralled by what he said next. “The best people will find you, Chris. They’re going to try other mentoring programs first, and that’s okay. The top ten percent will jump from coach to coach until they find you, and then they’ll stick.” This way of thinking is called the Abundance Mentality, and it’s common among all the mentors I’ve had in my life. Here are the main points: 1. You don’t need everyone. 2. Excellence is your baseline, but it’s not enough. 3. People are smart. 4. The best will find you. This has been a hard lesson. Every few weeks, I get a friendly message from a friend: “This guy is copying you. See this screen shot.” Or this: To those who care enough to mention it, thank you for your diligence. You already know this lesson, though I struggle to learn it daily–and have been for years. When I opened my first CrossFit gym, it was ...
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Get Out Of Your Own Way

It’s 5 a.m. on Monday morning, and you’ve decided this is going to be a Productive Day – maybe even an all-caps PRODUCTIVE DAY. You’re whipping the ghee into your coffee, going through the mental checklist of all the business development tasks you’re going to work on today once you get to the gym and get things going. You’ve got a cool idea for a member contest and need to sort out the details and get it announced on your website, newsletter and blasted on social media. There’s also the issue of your lease coming up for renewal in a year, and you’re considering expanding by moving to a new space. You arrive at the gym as your trusted 6 a.m. coach is transcribing the WOD on the whiteboard and looking after the early birds doing their mobility work. You sit down in your office and listen to the voicemail, making a note to get back to the two potential new clients and the juice supplier who needs your credit card for this month’s order. You open the gym’s “info@” email account and start sorting through the spam and answering the customer information questions. Soon you’re interrupted by a client who pokes their head in to let you know there’s a leaky tap in the men’s locker room. After dealing with that, you notice that the towel bin is full again and the soap needs refilling. You’re right there, so you take care of it. On the way back to the office a client pulls you aside to ask if they can upgrade their membership, so you happily bring them into the office to process their payment. It’s time for your morning meeting with your two managers, and it takes a little longer than you’d like explaining to them what next month’s programming is going to entail. While the meeting was going on your Facebook page blew up with alerts, ...
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Two-Brain Radio Replay: The Dave Tate Effect

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Episode 67: Q+A With Coop, Volume 2

If you need help, you can watch our free videos that will help you transform your business here. Be sure to check out Two-Brain Business 2.0 on Audible.com!
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