Episode 67 – Q & A with Coop

Today we are staying warm by the fire and doing a long overdue Q+A session.

We have a pretty long list of emails that we get after every show and I want to make sure that I give my attention to some of these because they are really good! I won’t be addressing questions addressed on previous Q & A episodes as those have already been talked about however, be sure to check out Episode 30 for more great questions and answers:

If you need help, you can watch our free videos that will help you transform your business here.

Be sure to check out Two-Brain Business 2.0 on Audible.com!

In this Question and Answer Session:

  • What are the things I wish I had updated in the original Two-Brain Business audiobook?
  • Is adding an “open gym” service to your CrossFit box a mistake? When is it the right move?
  • The “employee vs contractor” debate for a CrossFit box
  • Why do I always say, “Ask your clients what they want” instead of “How to give your clients what they need.”
  • What are my top tips for content marketing?
  • Why should you pay for the mentoring program when I publish so much stuff for free?
  • How do I fill CrossFit Kids classes?
  • Who are my mentors and why is having a mentor important?
  • Why do I want to be a landlord instead of coach?
  • What should you follow the intramural open with?
  • Why do I talk about profit so much? Isn’t that secondary to how many clients you have?
  • Why does Help First talk about other service industry businesses?

Timeline:

0:57 – Question and answer session introduction

2:11 – What are the things I wish I had updated in the Two-Brain Business audiobook?

2:58 – Is adding an open gym service to your CrossFit box a mistake? When is it a good idea?

5:28 – The “employee vs contractor” debate for a CrossFit box

6:53 – Why do I always say “ask your clients what they want” instead of “Here’s how to give your clients what they need.”

10:33 – Why it is important to also ask your staff what THEY want in their job

11:15 – My top tips for content marketing

12:16 – The first rule for content marketing: don’t wait

13:25 – The second rule of content production: don’t repeat yourself.

13:49 – The third rule of content production: treat all of your content as fishing nets

15:53 – The number four rule of content production: repeat yourself

16:58 – The number five rule of content production: it doesn’t have to be perfect

18:09 – The number six rule of content production: be a storyteller

19:33 – The seventh rule of content marketing: keep it simple

20:02 – Why should you pay for the mentoring program when I publish so much for free?

21:56 – How do you fill CrossFit Kids classes?

24:55 – Helping parents overcome their fear of CrossFit for their kids

25:38 – Who are my mentors and how do they help?

28:30 – Two-Brain Summit and modeling’s place in the mentorship process

30:20 – Why do I want to be a landlord instead of coach?

32:26 – What do you follow the intramural open with to keep that momentum going?

34:45 – Why do I talk about profit so much?

36:45 – Why does Help First talk about other service industry businesses?

 

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