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How To Make Your Own Funnels This is our mentoring model: 1. Tell you what to do 2. Show you exactly how to do it 3. Link you with someone who can do it for you if you can’t.   The first article on this site was called “How To Build Your Own Website.” It angered a lot of web designers.   In our Incubator program, there are over 95 modules that walk you step-by-step through the processes we teach. But sometimes your time is better spent elsewhere, so we also give you a “Do It For Me” option.   This post will be more in-depth than I normally write for free, because I HATE when knowledge is held hostage by companies who prey on gym owners. Building funnels isn’t tricky, but it DOES take a lot of time. If you know what’s involved and THEN decide to hire someone else, great–that’s exactly what I do. I want to give you the power to choose, that’s all.   First, my usual disclaimer: most CrossFit gyms don’t need help with marketing; they need help with sales (not lead generation, but signing people up and keeping them.) So I dislike “funnels”–you can read my article, called “F Your Funnel”, on EliteFTS.com here:   https://www.elitefts.com/education/an-introduction-to-affinity-marketing-f-your-funnel/   But if you need a new way to talk to a niche audience, or you want to guide people to specific information, funnels can work.   Let’s start with the bottom of the funnel and work our way up.   The Goal: Conversion.   You want a client to sign up for your gym. We’ll call that a “conversion”, because it’s all that matters.   Facebook “likes”, comments and shares…these are cute, but only beneficial for your ego. In some cases, they’re like footprints to follow, but they’re not actually tools.   Facebook lets you define a “conversion” as a purchase (mostly used for product sales) or ...

The business community is OBSESSED with lead generation and lead capture. Here’s why you shouldn’t be. If you’re a CrossFit gym, I’m sure you’ve seen the ads on Facebook: “Endless funnels! Download our free guide.” “Guaranteed 100 new leads!” – there are more, but they all sound the same. Very soon, a reliable marketing company will become the obvious choice for our gyms. Lead generation and SEO and ad targeting will be taken off our plates. And I can’t wait for that to happen. But what most gyms need is NOT marketing at all. What MOST gyms need is SALES. Here’s the difference: Marketing puts your name in front of people for the first time. It guides them to your door. And then it stops, and sales take over. Marketing starts with a very cold audience (they’ve probably never heard of you) and warms them up to the point of interest. Marketing won’t get anyone to pay for your service (Virtually no one enters their credit card online before visiting, do they? Maybe one in two hundred.) Marketing gets them to book the free consultation or No-Sweat Intro. At the very least, marketing puts people on your email list. Then Sales takes over. Yes, “Sales” is a dirty word. I get it. When I say “sales”, I’m not talking about the used-car-salesman stuff (or worse, the gym-membership-sales stuff). If you’ve read my books or anything I’ve published in the last 5 years, you already know that. In our case, “sales” means telling the person what’s best for them–in other words, coaching. But for the sake of this post, it’s important to differentiate the two parts of the process. You’ll see why in a moment. Marketing gets people to pay attention. Sales gets people to pay money. The thing is, you probably already have ENOUGH people paying attention…even if you don’t have enough people paying you money. Let’s look at your ...