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Four athletes perform box jumps with the caption "this is not semi-private training."

Semi-Private Training Is Not a Mini-WOD (For Real)

April 25, 2025 News and Views
A client will not pay $60 an hour for you to tell them to do Fran with banded pull-ups while the other people do Fran as prescribed.
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Gym owner Emily Towns with $545 average revenue per member per month 5 months after opening her gym

$450+ Average Revenue Per Member 5 Months After Opening!

April 24, 2025 Podcast
At just five months old, Emily Towns’ gym is already averaging more than $450 per member per month. See how she did it.
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A small group of 5 fitness clients smile as they pose in front of equipment in a gym.

Semi-Private and Small-Group Training: What’s the Difference?

April 23, 2025 Selling Gym Memberships
Chris Cooper lays out the details of two high-value services top gym owners are using to increase average revenue per member.
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A personal trainer coaches a high-value client to perform front delt raises with a medicine ball.

Recession-Proof Revenue: How High-Value Clients Fuel Top Gyms

April 22, 2025 Gym Operations
Once you push ARM up, it rarely goes down unless you make a big mistake as CEO. Improve your number to create a more resilient gym.
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Tall stack of money with high-value gym client on top working out next to a shorter stack of money with multiple lower-value gym clients working out

Elite Earnings: Why Top Gyms Prioritize Client Value Over Headcount

April 21, 2025 Podcast
Chris shares the Top 10 leaderboard for ARM and breaks down the exact strategies these gyms use to earn $454 to $724 per client per month.
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A photo of gym owner Theresa Straight with the title "4X Monthly Revenue."

4X Revenue, 2X Members, 2X ARM in Just 17 Months!

April 18, 2025 Podcast
When Theresa signed up for mentorship, she was working 70-80 hours per week and barely scraping by. Today, her gym—and her life—have transformed.
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