Blog

Transform your gym
in 5 minutes a day.

Get the no-BS morning newsletter read by 30,000 gym owners.

Gym owner and Two-Brain Business CEO Chris Cooper with text "$17K-$45K Monthly Gym Owner Income: And How They Did It"

How to Pay Yourself More in 2025: Gym Owner Income Strategies

Chris Cooper reveals the monthly leaderboard for net owner benefit—what gym owners actually pocket from their businesses.
Read More →
A sign reading "going out of business" hangs in the window of a gym.

Survey Says: Bad Advice is Deadly for Gyms

Here's exactly what will happen to the average big group gym if its owner thinks 5 percent churn is acceptable.
Read More →
Two-Brain CEO Chris Cooper with text "6 Key Metrics Every Gym Owner Should Know"

Using Data to Make Smart Gym Decisions

Think you need 300+ members to run a profitable gym? The data says otherwise. Track these six metrics to make decisions that grow your gym.
Read More →
A gym owner reviews metrics in a notebook.

The 6 Critical Numbers You Need in 2025

Chris Cooper digs into the data to give you critical info. To get his updated numbers later this year, fill out our short survey.
Read More →
A gym owner checks data on a smartphone, with the words "State of the Industry 2025."

Truth Vs. BS: Your Data Can Save the Fitness Industry

When you have hard numbers, you don’t have to guess, and you won’t be fooled. To get the data you need, fill out our survey.
Read More →
Text "Help Advance the Fitness Industry" and cover of Two-Brain's "State of the Industry" guide with text "Get early access to the 6th edition!"

Truth vs. BS: Help Separate Fact From Fiction in the Fitness Industry

Contribute to the largest fitness business data set in the world so gym owners, like you, can make data-driven decisions.
Read More →