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A gym owner holds a lit match beneath a wad of cash.

The Dumb Tax: Confessions From a Real Gym Owner

July 25, 2025 News and Views
Mike Warkentin lists five costly errors he made because he based decisions on feelings instead of hard numbers and data.
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Two-Brain founder and gym owner Chris Cooper with title "Million-Dollar Mistakes Gym Owners Make"

Million-Dollar Mistakes: The True Cost of Inaction for Gym Owners

July 24, 2025 Podcast
Tired of watching small mistakes drain your gym’s profits? Here's how to stop paying the “dumb tax” once and for all.
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A struggling gym owner sits on a preacher-curl bench and stares off into space.

Million-Dollar Mistakes: The True Cost of Inaction

July 23, 2025 Personal Development
In the gym business, entrepreneurs pay a steep price for letting small mistakes fester. Chris Cooper lays out the exact cost.
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A photo of a dumbbell sitting on U.S. currency.

Gym Owners, Stop Paying the Dumb Tax

July 22, 2025 Personal Development
Chris Cooper lays out six brutal mistakes that will cost you time, money, energy or people. Check out the fails—and the fixes.
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Two-Brain founder and gym owner Chris Cooper with text "How to Stop Wasting Time and Money in Your Gym"

Paying the Dumb Tax: How to Stop Wasting Time and Money in Your Gym

July 21, 2025 Podcast
Ever feel like you’re working harder and harder but never getting ahead? Break the cycle and start building a sustainable, profitable gym.
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Tori Jablonka smiles as she poses with two friends at the Two-Brain Summit.

She Started Her Gym With 54 Members. You Can, Too.

July 18, 2025 News and Views
We check in with Tori Jablonka to find out how her founders club drive allowed her to start a gym with revenue and momentum.
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