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A white-label poster for a gym to demonstrate the concept of branding.

Where Branding Fits in Your Business

May 19, 2025 Vision
Your brand is important—but how important? Chris Cooper lays out the order of priorities in your fitness business.
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A photo of a fitness facility with the words "affiliates vs. franchises."

Is Affiliation Worth It: What Are You Really Buying?

May 19, 2025 Vision
Licensing a brand is different than becoming a franchise. So what do you get for your money when you affiliate with a brand?
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A faceless gym employee in a black hoodie with the text "evil staff member?"

The Greatest Sin of Staffing

May 16, 2025 News and Views
Are your staff members failing or are you committing the worst sin as an employer and leaving them to flounder in your business?
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Gym owner Chris Williams with text "Staffing Nightmares: What One Gym Owner Did to Fix the Chaos"

Staffing Nightmares: What One Gym Owner Did to Fix the Chaos

May 15, 2025 Podcast
Staffing problems can destroy your gym’s momentum—and your sanity. But with the right systems and mindset, they’re solvable.
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A closeup of a gym owner using oil to lubricate the chain on a bike.

How I Saved My Gym: Part 2

May 15, 2025 Gym Operations
Fixing a business once doesn’t mean it stays fixed forever. Chris Cooper reviews his second major gym repair in 2023.
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A closeup of a technician using a screwdriver to repair a treadmill.

How I Saved My Gym: Part 1

May 14, 2025 Gym Operations
Chris Cooper lays out the 12 steps he took to save his troubled fitness business in 2008. No. 2 is a game changer you can use today.
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