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Two-Brain Radio With Sean Woodland, Episode 11: Mekenzie Riley

July 31, 2019 Personal Development Podcast
Sean: 00:02 – Hello everybody and welcome to another edition of Two-Brain Radio with Sean Woodland. On today’s episode I talk with four-time CrossFit Games athlete Mekenzie Riley. Two-Brain Radio is brought to you by Two-Brain Business, a proud partner of HSN Mentoring. If you’d like to learn how to implement an effective nutrition coaching program in your gym, don’t miss their business and nutrition mini-workshop and breakfast on August 3rd at the Sheraton in Madison, Wisconsin. It is free for gym owners. Breakfast is included but space is limited. Sign up now growyournutritionbusiness.com. Mekenzie Riley is getting ready to make her fourth career appearance at the CrossFit Games and her third as an individual. She finished 11th overall in the worldwide Open to qualify this year. I talked with her about overcoming adversity. Mekenzie dealt with some pretty serious stuff when she was younger and she was able to overcome all of it, become a successful CrossFit Games athlete. We also talk about how she is preparing for the Games in Madison and what she would consider a successful season. Thanks for listening, everyone. Sean: 01:12 – Mekenzie, thank you so much for joining me today, I know you’re super busy getting ready for the Games. How are you doing? Mekenzie: 01:18 – I’m doing all right. Tell you what, I’m glad the Games are next week and not in like three weeks. I’m not sure I could make it. Sean: 01:26 – Yeah. So you are getting set to return to the CrossFit Games as an individual. You are in California right now getting ready to do that. What is your training look like at this point of the season? Mekenzie: 01:37 – Yeah, right now, honestly, well, personally for me, I’ve been traveling a little bit and just training with different friends so it’s a little more flexible in that sense where I have, you know, my ...
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Hybrid Option

Group Training IS Your Discounted Option

July 30, 2019 Selling Gym Memberships
You sell coaching. The best coaching is done 1:1. Top performers in every category have a personal coach (including sports, CrossFit, and business). Most microgyms sell group coaching. The best microgyms provide personal coaching in a group setting; but participants in a group can receive only a tiny bit of 1:1 time with their coach. And many microgyms sell choreography: a “do this, do that” group workout involving no personal coaching at all. Coaches who started as personal trainers have an easier time with this concept: when you sell coaching, group training IS your discounted option. Clients trade off personalized programming and 1:1 attention for a lower price. Greg Glassman’s journey was the same as the rest of us: when his schedule was too full to take more personal training clients, he began pairing them up. He sold the idea of sharing time and attention by promising a slightly lower rate. And, in a happy coincidence, his clients actually trained harder when they had a partner. Many of us had the same experience. But there’s a problem with group training: because it’s not a personalized service, your clients compare group training gyms based on other criteria: Price Programming (more advanced clients, a tiny percentage) Convenience (schedule and location) How the coach/gym/other clients make them feel Peer support (whether their friends like the gym or not)  Those are points of differentiation, but less powerful ones. Think of your business as a castle surrounded by a moat: the more personalized your service, the deeper the moat is. And the deeper your moat, the less susceptible you are to competition. Low prices; different programming; and convenience–these build only a shallow moat. Eventually, someone will be cheaper. Eventually, someone will build a gym that’s closer to your client’s house. And your programming is never more novel than the other guy’s is. Your services should fall along a Bell curve of price and value: On the left side are your group-only ...
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Two-Brain Marketing Episode 19: Mauricio Leal

July 29, 2019 Gym Marketing Podcast
Mateo: 00:00 – Hey, it’s Mateo Lopez of Two-Brain Marketing. On this edition of the Two-Brain Marketing podcast, I’m talking with Mauricio from CrossFit Cypher. You’ll hear about his experience operating a CrossFit gym in the Bay Area. You’ll also learn about his approach to sales, how he uses the Help First approach and how month after month he spends $1,000 on ads and generates over $4,000 in front-end sales. So you don’t want to miss this. Make sure to subscribe Two-Brain Radio for more marketing tips and secrets each week. Greg: 00:33 – Two-Brain Radio is brought to you by Two-Brain Business. We make gyms profitable. We’re going to bring you the very best tips, tactics, interviews in the business world each week. To find out how we can help you create your Perfect Day, book a free call with a mentor at twobrainbusiness.com Chris: 00:52 – Hey guys, it’s Chris Cooper here. If you are headed to the CrossFit Games, I would like to buy you breakfast. So here’s what we’re doing. Together with Healthy Steps Nutrition, we have rented out the banquet facilities at the Sheraton across the road from the CrossFit Games and we’re taking about 250 people a day. You can come in and have breakfast with us. We’ll be talking a little bit about business, but the most important thing that always happens at these breakfasts, aside from the bacon and coffee, is the conversations. We have limited seating that’s gonna fill up, you can fill in the form in our show notes and make sure that you reserve yourself a spot. We’re going to do it at 7:30 a.m. on both Saturday and Sunday of the CrossFit Games. We will see you in Madison. Mateo: 01:34 – Hello and welcome to the Two-Brain Marketing podcast, I’m your host Mateo Lopez. I’m one of the digital marketing mentors at Two-Brain Business. Thanks for joining ...
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What To Post

July 28, 2019 Gym Marketing
If you’re an entrepreneur, your media is your resume.   Most people apply for a job once; force a smile through their interview; and then let their guard down again. But the second you open a business, you become a public figure. The media you produce–especially your social media–becomes a magnifying glass into your beliefs, personality and character. What you post can help you grow your business. But it can hurt you even more.   Most entrepreneurs don’t gain clients on social media; they LOSE clients on social media.   And here’s the worst part: you can’t just hide. You have to post something. But what? And when? Here’s how to do it; why; when; AND what to stop doing if you care about your brand.   What To Post On Social Media   Members of the Two-Brain Family receive their Social Media Playbook in the Incubator. Or, more accurately, they receive two: one for gym owners in the Founder Phase, and one for gym owners in the Farmer Phase.(Don’t know which phase of entrepreneurship you’re in? Take the test here.)   The playbooks are pretty long, but here are a couple of highlights:   If you’re in the Founder Phase, tell your story. Your goal is awareness: if you’re the first in a market, simply saying “I’m here, and I care” is enough to get started. Write blog posts and link to them on Facebook, LinkedIn and Instagram. That’s where your clients are. Maybe you like SnapChat or another platform; but data shows your ideal clients for a gym are on Facebook. So post there. If you’re in the Farmer Phase, tell your clients’ stories. Make them famous. Write about them. Post their pictures and videos. Shine your spotlight on them. No matter what, always lead back to your website or straight to an action (like Book a Free Call or Book a Free Consultation). Very, very few people ...
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Episode 177: Handling Difficult Conversations With Per Mattsson

July 25, 2019 Personal Development Podcast
Greg: 00:01 – All right. I’m on another amazing episode of Two-Brain Radio with Per Mattsson. How are you sir? Per: 00:07 – I am fine. How are you? Greg: 00:09 – I’m doing great. So we wanted to bring you on because you’ve had an amazing—I mean, up to this point, everything in life has kind of been throwing you curveballs and you’ve had a lot of abilities to take on tough conversations or difficult conversations with people. So we wanted to bring you on. You made an amazing article, which we’ll make sure we link in the show notes for the Coaches Congress, and for Two-Brain. But let’s kind of take a step back and talk about those things or those opportunities that you’ve had throughout your life. What other positions besides owning a gym have you had? Per: 00:49 – My professional career, I actually started out as a construction worker but quickly turned into teaching. So I was a high-school teacher for five years. After that I had a job as a vice principal for a couple of years and then I was a leadership consultant for three years doing, you know, a lot of work training teachers, training principals and politicians in how to become a better leader more or less. And after that I have a job as a principal. So I’ve been, you know, working in or around schools for 10 to 12 years. Greg: 01:35 – Wow. And I can only imagine, I mean, knowing the education system and having many, many kids in classes. And then on top of that, you being a principal, I can only imagine the conversations that you’ve had to have throughout your career there. Per: 01:50 – Yeah, definitely quite a few. It’s hard to remember everything. I tend to forget easily as well, but when I started writing these articles, a lot of things and ...
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Two-Brain Radio With Sean Woodland, Episode 10: Scott Thornton

July 24, 2019 Gym Operations Podcast
Sean: 00:00 – Hi everybody and welcome to another edition of Two-Brain Radio with Sean Woodland. On today’s episode, I speak with former NHL player and current CrossFit coach Scott Thornton. Two-Brain Radio with Sean Woodland is brought to you by Two-Brain Business. Learn more about creating your Perfect day as an entrepreneur, you can book a call with a mentor at twobrainbusiness.com. Scott Thornton spent 18 years in the National Hockey League after he was drafted third overall by the Toronto Maple Leafs in the 1989 entry draft. Thornton played nearly 1,000 regular season games during his career. He spent time with the Leafs, the Edmonton Oilers, Montreal Canadians, Dallas Stars, San Jose Sharks, and the Los Angeles Kings. We talk about his career in the NHL and how his lifelong love of fitness led him to CrossFit. Thanks for listening everybody. Sean: 00:59 – Scott, thanks so much for joining me. How are you doing man? Scott: 01:03 – I’m doing fantastic. Just to enjoying some nice warm weather out here in Ontario. It was a long, wet spring for us. So now we’ve got some sunshine and just enjoying life. Sean: 01:14 – Yeah. What’s it like to have seasons? We don’t get a lot of that in California as you know. Scott: 01:20 – I’ll tell ya now, it’s overrated. I lived in California for almost nine years and I thought I missed the snow and all of that novelty kind of wore off about a year into my retirement back here. I would trade it for California in a second. Sean: 01:38 – Yeah, it’s nice. You know, not having to shovel snow. You went third overall to the Toronto Maple Leafs in 1989. What was that moment like for you? Scott: 01:50 – It was pretty surreal. We, you know, growing up in Ontario, I grew up in London, Ontario, just a two-hour drive ...
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