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Your Gym 2.0 Part 3: Be Expensive or Be Free

May 21, 2020 Podcast Selling Gym Memberships
Chris Cooper speaks to fitness entrepreneurs about how to sell your new services post-COVID, how to create great content and why you should be expensive or free.
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Coronavirus Response: May 20

May 20, 2020 Vision
The daily update. Today’s Tactic: Create content for prospective clients who are worried lifting weights will cause them to get bulky.
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Steph Hammerman: Inspiration Is the Spark, Motivation Is the Fire

May 20, 2020 Personal Development Podcast
Adaptive athlete Steph Hammerman on living with cerebral palsy, beating cancer and being an advocate for adaptive athletes.
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Expensive or Free: Sharing Information

May 20, 2020 Gym Operations
Your coaching should be expensive. But your information should be free. An informed audience is your best audience. Here's why.
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A black and red graphic image of the coronavirus with the words "daily brief."

Coronavirus Response: May 19

May 19, 2020 Gym Operations
The daily update. Today’s Tactic: Chris Cooper supplies another prompt to help you connect with clients and prospective clients on social media.
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An illuminated dashboard panel of a vehicle with the Two-Brain Business logo at the center of the speedometer.

Expensive or Free: How to Charge What You’re Worth

May 19, 2020 Gym Operations
Some coaches are worried about what clients will pay for their service. If a coach underprices value, they won't be teaching air squats for long. Here's how to charge what you're worth.
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