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Daily Directive: Aug. 17

August 17, 2020 Member Retention
Understanding human behavior lets you change behavior and provide results for clients—which is the key to staying in business.
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Picture of Ashley Mak with title text reading "How to End the War and Help More Clients: Trainers Vs. Doctors and Therapists"

How to End the War and Help More Clients: Trainers Vs. Doctors and Therapists

August 17, 2020 Gym Operations Podcast
How to work with health-care pros instead of against them.
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How to Motivate People

August 17, 2020 Member Retention
The secrets to long-term progress for your clients don't come from the world of exercise science. They really come from behavioral science.
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Daily Directive: Aug. 14

August 14, 2020 Selling Gym Memberships
Being great at sales isn't about having the perfect script. It's about caring enough about another human to start a conversation.
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Content Marketing: “This Is Working!”

August 14, 2020 Gym Marketing
Jennifer Dawson commits to blogging about her gym for 30 days and makes a $1,400 personal-training sale as a result.
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A woman prepares to lift a barbell, with the words "Two-Brain Business Daily Directive" as a caption.

Daily Directive: Aug. 13

August 13, 2020 Gym Marketing
Chris Cooper walks you through your audience priorities for sales. Here are the groups you should focus on in order to sell more.
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