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A coach in a face mask assisting a client with a lift - the coaching sweet spot

The Coaching Sweet Spot

December 17, 2020 Gym Operations
Chris Cooper details two ways to scale coaching: Leverage time by splitting attention or leverage attention by splitting time.
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Selling Access - The Fragile Path (blurred image of a globo-gym interior)

Selling Access: The Fragile Path

December 16, 2020 Gym Operations
Some microgyms sell 24/7 access and open gym—but do these features actually move your gym and clients in the right direction?
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A young woman sitting in a gym - how to sell programming

How to Sell Programming

December 15, 2020 Gym Marketing
Certified Fitness Business Mentor Per Mattsson lays out step-by-step instructions to help you create and sell programming.
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Picture of Pep Leppers with title text.

Why Everyone Shows up for Free Intros With Pep Leppers

December 14, 2020 Podcast Selling Gym Memberships
Pep Leppers has an 80% close rate. Here's how he does it.
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The Fitness Business Spectrum

December 14, 2020 Gym Operations
Chris Cooper helps you find your sweet spot on the fitness spectrum that runs from facility access to one-on-one coaching.
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From Macros to Habits: Evolving Nutrition Coaching

December 10, 2020 Gym Operations Podcast
How switching to habits-based nutrition coaching can get clients better results while generating more revenue and increasing length of engagement.
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