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Text: "How top gyms reach 300+ members" with trophy graphic and graphic that says "698 members"

Need More Clients? Here’s How Top Gyms Scale to 300+

October 27, 2025 Podcast
The average big group gym has 129 members—but some Two-Brain gyms are thriving with 300 to 700 clients. Hear their tips.
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A muscled man lifts a strongman log.

Black Friday Gear: A Brief Survival Guide for Gym Owners

October 24, 2025 Gym Operations
Your 4-step plan to ensure you get ROI on all gear purchases and avoid buying costly stuff you'll never use at your gym.
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Gym owner Tim Caputo with text "1-Hour Pop-Up Class = $720 and 6 New Leads"

Pop-Up Session Generates $720 and 6 Leads in 1 Hour!

October 23, 2025 Podcast
Gym owner Tim Caputo explains how a 1-hour pop-up class brought in $720 in one hour—and generated six new leads.
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A woman buys a gym membership, with the caption "paid full price for coaching."

Say Exactly This When Asked About Discounts on Black Friday

October 22, 2025 Selling Gym Memberships
How to ensure you’re prepared to professionally stand up for the value you’ll deliver through coaching at your gym.
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A pile of dumbbells with the words "Black Friday sucks in gyms unless..."

How to Beat Black Friday (Without Discounts)

October 21, 2025 Gym Marketing
Discounts don’t build gyms. They destroy them. Here's what to offer to prospective clients instead as Black Friday 2025 rolls around.
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Two-Brain founder and gym owner Chris Cooper with text: "Black Friday Discounts (scratch that) Profit"

The Discount Death Spiral (And How to Avoid It This Black Friday)

October 20, 2025 Podcast
Find out how to make this Black Friday your most profitable yet—without slashing your rates or cheapening your brand.
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