Brand and Direct Marketing: Essential Tactics for Gym Owners
Mike Warkentin and John Franklin talk about how gym owners can use different marketing tactics to grow their businesses.
Mike Warkentin and John Franklin talk about how gym owners can use different marketing tactics to grow their businesses.
Mike Warkentin recounts an HR nightmare at his gym and explains how you can move your business forward by punting a bad coach.
If you own a gym long enough, you’re going to have HR issues. Here’s how to prepare so you can deal with them like a seasoned pro.
The right people can make or break your gym. Here’s how to know who’s an asset and who needs to get off the bus ASAP.
Mike Warkentin lays outs 14 reasons gyms should not use punch cards. Reason No. 1: Punch cards don’t help clients get results.
Want to run a big gym? This entrepreneur pulls back the curtain and explains how he manages 430 total members and classes of 80.
How do you ensure your product—coaching—is A+? Oskar Johed and Mike Warkentin dig in to provide answers for gym owners.
Mike Warkentin chased vague numbers until he was losing money. Then he ran the numbers and set hard targets to support his gym.
Kieran O’Dwyer’s gym grew from 100 to 270 members fast—and problems appeared. Here’s how he found the right number of clients.