Chris Cooper joins Sevan Matossian and Matt Souza for an in-depth discussion on the state of the fitness industry.
Complete our “State of the Industry” survey so you can make decisions based on science and data—not opinions—in 2025.
If you never evaluate your workouts against client results, you might be cranking out weak WODs that just make you feel clever.
Do workouts need to be “spicy”? What makes a workout truly effective? Should gym owners do their own programming?
Workouts shouldn’t be hard for the sake of being hard. You must ask, “What outcome is this workout designed to produce?”
Critical paid marketing question: What do your prospective clients need to see one week before joining your gym?
If a visitor sees the word “community” within the first five seconds of viewing your website, Mike Warkentin sees a branding problem.
Mike Warkentin and John Franklin talk about how gym owners can use different marketing tactics to grow their businesses.
Mike Warkentin recounts an HR nightmare at his gym and explains how you can move your business forward by punting a bad coach.
