

Data and insight you won’t find anywhere else.

Our 2021 report contains data from 14,162 gyms—it’s the info you need right now. Chris Cooper tells you where to get the free report.

Group yoga classes are your discount offering. Your premium offering? One-on-one sessions. Here’s how to make them happen.

Teacher trainings should be held only in response to clear need. There are much better ways to generate regular revenue!

Need some fast cash before the end of the year? Coop’s got you covered.

Thinking of running a client survey in your business? Chris Cooper explains why it’s a horrible idea that will cause problems for you.

Some clients offer unsolicited advice you don’t need to take. Here’s why—and whose advice you should act on instead.

How to make more money and improve retention with 12 simple text messages.

Some members deserve your ear. Chris Cooper tells you exactly how to find out who’s in this important group of clients.