Chris Cooper lays out four critical questions you must answer if you want to add members to your gym in 2025.
Local laws can make “nutrition coaching” complicated, but no one can stop you from helping clients build healthy habits.
No one is saying group classes are bad. But I am saying that some fitness clients prefer other options—premium options.
You don’t need to ditch group coaching—but you should offer premium options for high-value clients who really want them.
John Franklin supplies four great alternatives so you don’t gut your profit with holiday sales promotions.
Thinking of slashing prices for Black Friday? You need to read this first before you punch holes in your fitness business.
Gym owners know fat-melting creams are BS, but many still swallow hooks thrown out by “business experts” who don’t have a shred of data.
Our 2024 report will tell you if your business is strong and healthy or if it could use improvement in a certain area.
How Eric Conner increased his revenue by 100 percent and doubled his take-home pay to become a certified millionaire.
