Want to succeed in 2025? Two-Brain founder Chris Cooper has five things gym owners should do to grow their businesses.
2025 is going to be your best year ever. Not because I pump your tires today but because you take action right now.
Chris Cooper serves up quotes from the Two-Brain gym owners who have the most clients—from 363 to 741 members.
Chasing a huge number of clients at your gym? Make sure you have a very firm foundation and sound business systems.
A crash course in financial literacy for gym owners: Chris Cooper breaks down a profit-and-loss statement for a gym.
In the best gyms, every new client represents two or more new members. Here’s how to get clients to bring their friends.
Chris Cooper lays out four critical questions you must answer if you want to add members to your gym in 2025.
Local laws can make “nutrition coaching” complicated, but no one can stop you from helping clients build healthy habits.
No one is saying group classes are bad. But I am saying that some fitness clients prefer other options—premium options.
