Short answer: Large numbers of clients are only important if you’ve got a strong business model that scales. Chris Cooper explains.
Focusing just on headcount? It’s a mistake. You need clients at your gym, but you also need to deliver value and retain your members.
Chris Cooper reveals the August 2023 client-count leaderboard and shares tips from the gym owners who earned Top 10 spots.
Paid ads aren’t an art; they’re a science. If you use them correctly, they can bring you a steady stream of high-value clients.
Social media isn’t enough to replace “real content,” but it can serve as a “sample tray” to get people to consume your real content.
If you’re not producing daily content, people will choose the gym owners who are. Here’s how to ensure prospective clients hear your story.
Successful gyms have up to four marketing funnels working for them all the time—and the referral funnel is a gold mine.
Every company is a media company now. You have to talk about your fitness business constantly or you’ll be invisible.
Now that you’ve defined your mission and chosen a model, it’s time to choose a method. This is the easy part—and the fun part.
