Author: Chris Cooper

A bluish silver gear labeled "sales" meshes with another labeled "marketing."

Building a Sales Engine: Who Sells?

The next time you’re in a staff meeting, look at the faces around you and ask, “Who is in charge of sales?” If you can’t name the person responsible for selling, bad news: It’s you. But it doesn’t have to be.

Read More »
A cartoon image depicts an obese man in a white tank top and jeans sitting astride the red planet Mars.

Fat People on Mars

We have not survived millions of years of evolution to sit on the couch and watch Oprah. Read on to find out how fitness professionals are best positioned to lead our species forward and help people find true happiness through health.

Read More »