
Why Rate Increases Are Good for Gym Clients, Too
Think only gym owners win when training rates go up? Think again. Clients also win when their gyms are stable and profitable.

Think only gym owners win when training rates go up? Think again. Clients also win when their gyms are stable and profitable.

Chris Cooper explains how to ensure your rates will produce a profitable gym that serves high-value clients for decades.

The average gym gets about 5 new clients a month. Our sales leaders average more than 23 new clients every month

One gym takes the triple crown with a spectacular performance on our leaderboards for set, show and close rate.

Your call: Use this organic-content plan to generate red-hot leads or sit idle in the sales office and complain that your leads are weak.

Chris Cooper has 10 sure-thing tactics you can use to acquire dozens of new leads without spending a dollar on ads.

Top gym owners report back on their big wins after committing to using 60 minutes a day to grow their businesses.

Improve the owner, improve the business. Here are the five skills fitness entrepreneurs need to acquire in 2025.

Chris Cooper serves up a free worksheet to help you identify the types of people who can help you accomplish your business goals.