Author: Chris Cooper

A yellow cartoon happy face with the Two-Brain Business logo in place of the eyes.

How to Delight Your Clients

You’ve probably been told that “getting your clients good results is the best marketing.” But when you put your groceries on the line, you can’t afford to wait and hope. You have to take action.

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How I Built an Audience for My Gym

Chris Cooper grew a very successful gym business without buying a single Facebook ad. Here’s exactly how he did it—and how you can start building an audience of people who will become your clients.

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Building an Audience: Start With One

When building an audience, you must start with one person. Then get the second. Then get their friends. Then get your neighbors. Then—and only then—start talking to strangers. This article explains exactly how Affinity Marketing works.

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How to Build an Audience

Half your time as a gym owner should be spent on delivery and improvement of your service, and the other half should be spent building an audience. This series is dedicated to the latter. Learn how to attract attention and build long-term trust.

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