Author: Chris Cooper

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The Six Habits of Highly Profitable Gyms

We’ve spent the last few years studying profitable gyms—finding their commonalities and then working backward to build a Growth ToolKit to help our clients get to success. In this series, we’ll tell you exactly what the top gyms in the world are doing—things you might not be doing.

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How to Delight Your Clients Online

Here’s how we’ve built the best Facebook group in the world, why we don’t let everyone in (even our own clients until they’re ready!) and how we keep the content valuable. Use these ideas to build your own great group.

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How to Help Your Clients Win

Our businesses aren’t “based on service.” They are service. The best way to service your clients is to show them the path to success and help them celebrate when they get there.

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Delighting Your Clients: Giftology

Giving gifts makes you feel great. And it can make your clients feel great, too. But giving gifts costs money, and the ROI is impossible to measure. This is how to give great gifts that get results.

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