Don’t use discounts to close sales. Instead, offer a bonus that has value but doesn’t cost your gym thousands of dollars.
Gym owners are often asked to cut their rates. Here’s exactly what to say when the next person asks you for 10 percent off—or more.
Tempted to slash prices this fall? It’s a trap! Chris Cooper lays out your plan to create value when everyone else is offering discounts.
Pay up front for the year and get two months free? Don’t do it. Here’s exactly what will happen to your gym if you do.
If you do the right things, you can expect to see dramatic improvements in your fitness business in just 12 weeks.
Coop puts the Two-Brain program to the ultimate test: He personally uses it to revitalize his longstanding gym in Sault Ste. Marie, Canada.
Big messes are overwhelming. Here’s how to analyze problems and then make a step-by-step plan to move your gym business forward.
Leaders meet people where they’re at. Here’s what happens when you don’t do that—and how you can improve your leadership skills.
Stephanie Fowler transformed her gym business in just 12 weeks. She explains exactly what she did and how she managed to do it.
